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Submitting
your well-crafted press release is a bit
like standing behind the red velvet rope, hoping
you have what it takes to make it past the doorman
and gain admittance into an “A” list event. The
competition is fierce, with only the best of the
best making it to the editor’s desk, much less
into the hands of the public.
So how can you
rise above all others and make your press release
gleam in the eyes of the publisher?