7 Emotional
Appeals You Can Use To Super Charge
Your Headlines
By
Joanne L. Mason
QuickandEasyHeadlines.com
Copyright 2002
A great way to attract more prospects
and increase your profits is by using emotional appeals in
your headlines. People make the decision to buy your products
or services based on psychological triggers. They want the
benefits of your products to help achieve a certain goal or
feeling.
Whether your
prospects desire to feel smarter, become more successful,
feel happier or feel safer, it is your job to target the underlying
desires that motivate your prospects. When you uncover the
hidden desires within your prospects it will be much easier
to write stimulating headlines that magnetically attract more
customers and close more sales.
In this article
I'll reveal to you seven common emotional desires for most
people. I'll also give you examples of how to use these emotional
appeals to super charge your headlines to make quick and easy
sales.
1. The desire to make more money
Money making
headlines are easy because everyone wants to make more money.
In these headlines, always use dollar signs and actual dollar
amounts to dramatize the effect of earning huge sums of money.
Here's an example:
"Discover
How Cheap Little Classified Ads Can Make You Up To $7,532
A Day!"
2. The
desire to save money
People work hard
for their money and don't want to waste it unnecessarily.
Notice how this type of headline appeals to that great feeling
that we all enjoy when we can keep a few extra dollars in
our pockets:
"Here's
How You Can Save 35% On Your Next Vacation"
3. The
desire to save time
Time saving solutions
are extremely popular in our fast-paced world today. See how
you can create a winning headline by promising your prospects
that you can show them how to get more done faster:
"125 Ways
To Get More Accomplished In Less Time"
4. The
desire to avoid effort
In addition to
saving time, we also want to save effort. Here's an example
of a great headline that guarantees a simple solution to an
otherwise difficult process:
"Six Easy
Steps To Making A Fortune In Mail Order"
5. The
desire to gain knowledge
Instinctively,
one of the greatest emotional desires in humans is to gain
knowledge. Here's one way that you can use that natural curiosity
in your headlines to magically appeal to customers:
"Discover
How To Turn Your Passions Into A Profitable Business"
6. The
desire to be more successful
This is a universal
appeal because no one wants to be a failure. This type of
headline also works well with parents because in addition
to their own success they also want to help their children
to succeed. Here's a headline that uses that angle:
"Here's
How To Help Your Children Succeed In School"
7. The
desire to avoid loss
Customers need
to know that they won't take a loss if they try your products.
Notice how this "guarantee headline" reverses the
risk and lets your potential customers know that they have
nothing to lose by doing business with you:
"Learn How
To Get As Much Credit As You'll Ever Need...100% Guaranteed!"
When you understand
what your prospects want it's easy to write headlines that
appeal to that particular desire. Give them what they want
to help them make more money, save time, gain knowledge or
become more successful. Tap into whatever it is that they
desire most and watch your sales increase dramatically.
# # # # #
Article by Joanne
L. Mason. Get your FREE subscription to her weekly ezine SALES
LETTER SECRETS to learn proven copywriting and marketing techniques
that are guaranteed to help you attract more prospects, turn
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