5 Specific
Questions Your Sales Letter Must Answer
To Achieve The Best Results
By
Joanne L. Mason
MoneyMakingSalesLetters.com
Copyright 2002
Here’s a surefire method to guarantee
you achieve the best results from your sales letters. Rather
than make a sales pitch that your prospects will very likely
ignore, instead present your products or services as the answer
to their problems.
When you offer
the help that your target audience is looking for it won’t
be hard to make sales. You can show that you really do understand
the needs of your market by addressing these five specific
questions right up front in your sales letter.
1. What's
In It For Me?
This is the number
one rule of salesmanship. People buy products for one reason
only...what they will receive out of it. You must instantly
tell any prospect exactly what they will get out of your product.
Your best opportunity to do this is in your headline. Make
a bold statement right up front and capture your target audience
immediately.
2. How
Will My Life Become Better?
This is where
you have to understand the emotional appeals that attract
your prospects like moths to a flame. Do they want to become
richer, smarter, better looking, thinner or more popular?
Do they want to save time, money or effort? Study your niche
market until you know what emotional buttons to push and you'll
see a huge increase in your sales instantly.
3. What
Will Happen If I Say No?
You have to give
people a compelling reason to buy from you. A good way to
do that is by reminding them what will happen if they don’t
purchase your product. What problems will continue to exist
for them, how much money will they lose, what frustrations
will they continue to endure? Help your prospects to see that
they really can’t afford to say no because your product truly
is the solution to their problems.
4. Why
Should I Trust You?
The best way
to establish trust in your sales letters is by using testimonials.
A good testimonial is the written equivalence of a word-of-
mouth referral. Prospects naturally trust what other people
say about their experience with you. Get your past customers
who have been happy with your business to give you testimonials
to use in your sales letter.
5. Will
I Be Stuck With Your Product?
Here’s where
you can literally seal the deal. Reverse the risk of doing
business with you. Always offer a money back guarantee so
that people will feel confident that they won’t lose out if
your product is not what they expected. When your prospects
see that you stand behind your products enough to assume the
risk they can feel more comfortable in purchasing your products.
When you use
these easy tips to answer your prospects questions in your
sales letter, not only will you gain an unfair advantage over
your competition, but you'll also show your prospect that
you care about their problems and your product is the solution
that they need.
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Article by Joanne
L. Mason. Get your FREE subscription to her weekly ezine SALES
LETTER SECRETS to learn proven copywriting and marketing techniques
that are guaranteed to help you attract more prospects, turn
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