How
To Write Effective Ezine Ads...& Then Some
By
Wayne D. Anderson
Copyright 2003
When writing
an ezine ad, there is a big mistake that most people make
when writing an ad. That is, they try to sell something in
those ads, and there is a good reason why you don't want to
do that.
Let's think about
this for a second, if it will take seven times for most people
to buy your product. Then how many times will you have to
run that same ad to the same people in the same ezine, to
get the majority of them to buy.
That is a huge
waste of time and or money, this is definitely not the way
to go.
What you want
to do is to get their email address. Remember this, "the
way to a person’s bank account is through their email box",
and there are several ways to accomplish getting their email
address.
One way is to
give away a newly, exclusive, or valuable special report related
to the product or service you are planning to sell them.
It’s good to
offer something new, because not everyone will have it, and
the want for it will be greater then if it been on the internet
for a couple of months.
Offering something
that is exclusive is even better. Knowing that they can only
get it from you makes them want it even more.
Most importantly,
offer something valuable, nothing worthless. You do not want
to waste your time with trying to get someone’s email address
in exchange for something less than valuable. They will not
think twice about not giving their email address to you.
You can also
write an article discussing how the product or service that
you will eventually sell them, help them.
Now that we’ve
discuss how you should advertise in your ezine ads. Let’s
discuss how to make the most of the 80 percent of your ad
that determines success, your attention-grabbing headline.
Your headline,
the most important part of your ad. This is what gets the
reader’s attention and builds their interest. If you can’t
get the readers attention, we can safely say that your headline
needs work.
It doesn’t matter
if your offer doesn’t pertain to someone’s interest. A good
headline captures the attention of any and everyone, even
if its just for two seconds.
What you what
to do when writing the headline is list the benefit, not the
feature of whatever you are offering. A feature is a distinctive
attribute or aspect of whatever you are selling. A benefit
is what you can achieve from the feature.
For example:
The feature of
Yanik Silver’s and Jim Edward’s, "7 Secrets To An Instant
Traffic Stampede" report would be of course, 7 secrets
to an instant traffic stampede.
One benefit of
that feature would be:
Dramatically
increase you website traffic.
Remember, whatever
you are offering, people are only interested in how it can
help them, the benefit. Not what the product can do, the feature.
Began the headline
with an attention-grabbing word like "STOP!", "LOOK!",
or "FREE!".
LOOK! Dramatically
increase you website traffic
or if you are
giving something away, it’s a good idea to began the headline
with the word "FREE"
FREE! Dramatically
increase you website traffic
One thing you
can do with your headline is to enclose it with "quotations".
You’ll will get better results if you use “quotations”.
“FREE! Dramatically
increase your website traffic!
Try using capital
and lower case letters in your headline. One thing I’ve always
done is capitalize the first letter in each word, it has always
been very effective.
"FREE! Dramatically
Increase YOUR Website Traffic"
Now, once you’ve
the prospects attention, it’s time reel them in with your
offer.
This is when
you can list the feature(s) of what you are offering. Now,
depending on the amount lines the publisher allows you, you
may have to shorten your offer. So be very mindful of what
you include in your ad.
"FREE! Dramatically
Increase YOUR Website Traffic" 7 Secrets To An Instant
Traffic Stampede
Special characters
such as (!, $, #, *), can be your best friend when your ad
is shown along with a lot of other ads. First you want to
check if the ezine publisher allows them. You could find this
out by reading their ezine, or just contact them and ask them
if they do.
Using special
characters will limit the space of your ad, but it will also
help gain the attention of the reader. It goes both ways,
so it’s up to you to decide.
* "FREE!
Dramatically Increase YOUR Website Traffic" *
* * 7 Secrets To An Instant Traffic Stampede * *
* * * Simply visit, http://myveryownsite.com * * *
Instead of using
special characters when you ad is going to be shown along
with a lot of other ads, you can also use white spaces.
This adds a bit
of relief to a page crowded with ads. A reader will notice
this, even when skimming down a page.
"FREE! Dramatically
Increase YOUR Website Traffic" 7 Secrets To An Instant
Traffic Stampede Simply visit, http://myveryownsite.com
Before I go,
I want to leave you with two things. The first thing is, you
have to keep your ad in front of the readers constantly, be
consistent. In the end, patience, & consistency pays off.
The second is
to track your ads, some ads deliver better than others. Tracking
your ads is a great way to see which ones pulls in better
results. I the use free ad tracking service at http://www.netquantify.com/.
I highly
recommend it.
# # # # #
Wayne Anderson
is a very resourceful ezine publisher.
Visit his site & find out how you can easily drive a flow
of laser-targeted traffic to your web site & affiliate
links. http://brain.roistats.com/48691/1/redirect?
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