CHAPTER
5
FINAL
THOUGHT AND REVIEW
The most important thing that
you can remember is that marketing and success is simply a
matter of arithmetic. Selling is arithmetic. The key for you
in this industry is the number of individuals you are prospecting
with everyday. That is your key. It s a mathematical equation
that works with scientific precision. If you focus on giving
new presentations and contacting new people via your advertising
and you are presenting your products and services to a specific
number of people, you will know how much money you will be
making based on your conversion percentage. You decide how
much you want to make by the number of presentations you make.
Let's
say you make ten presentations of the your product/service
in a given week. It would be reasonable to assume two to three
will sign up. Then you present your product/service to eight
more people the following week and two sign up. Then the following
week you present to twelve and four sign up. The fourth week
two sign up. You can now total the number of presentations
measured against the number of sales to get your closing rate.
That is how you determine how much income you make.
At
the same time, don't get caught up in the one big sale that
might go down. Remember, you are playing the numbers game.
If you talk to ten people and three become your clients, you
have a thirty percent closing average. A thirty percent average
is excellent. True, you will fail to close the majority of
the presentations you make, but over all you are a tremendous
success with a thirty percent batting average. Don't get caught
up in depression if your first twenty presentations don't
sell. Make a commitment to do one hundred presentations before
you decide whether or not this will work for you. The percentage
play is that when all one hundred presentations have been
made, you will be a success, which will typically be fifteen
to thirty percent. Where you lie in that spread will be determined
by how well you instill these principles that we have taught
you into your daily life. You will do ten percent for just
showing up. But that makes you an order taker not a sales
professional. Now is the time for you to take the action.
RECOMMENDED
READING
PERSONAL
GROWTH
Creating A Lifestyle You Can Live With
by Ron Frank
Whitaker House
How To Win Friends
And Influence People
by Dale Carnegie
Pocket Books
Time Management
For Dummies
by Jeffrey J. Mayer
Worldwide Press
Seeds Of Greatness
by Denis Waitly
Pocket Books
SALES
TRAINING
How To Master
The Art Of Selling
by Tom Hopkins
Warner Books
How To Close
Every Sale
by Joe Girard
Warner Books
Spin Selling
by Neil Rakham
McGraw Hill
Ziglar On Selling
by Zig Ziglar
Ballentine Books
WORKSHEET
#1 ESTABLISHING NEW HABIT PATTERNS
I,___________________,
commit to changing my life by changing my habit patterns.
List three new
habit patterns you want to adopt in the next 30 days:
1.
2.
3.
Everyday read
them aloud beginning with, "I will..."
The results, 30 days later:
1.
2.
3.
4.
5.
6.
WORKSHEET #2: YOUR POSITIVE AFFIRMATION
These are my
positive affirmations:
My burning desire is __________
My goal is to __________
By this date __________
My vision for the future is to __________
By this date __________
I truly believe I will __________
By this date: __________
With total persistence affirmed by __________
Write out your
own personal positive affirmation and repeat it aloud twice
daily.
< YOUR NAME >
Sales
Guide Main Page
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Training and Tips - 2
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Training and Tips - 3
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Training and Tips - 4
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Training and Tips - 5
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