SolveYourProblem eMarketing Series:
How To Write A Press Release
That Blows Away
Editors & The Competition
( 30 pages )

• www.newsdesk.com touts itself as “the premier news and information network for the hi tech, healthcare, entertainment and transport sectors - the communications bridge between the world's PR professionals and the journalists world-wide who they aim to influence.”
      
  The cost is not openly displayed on the site, as it says to contact the sales team. But usually, it will depend on the difficulty they’ll have in tracking your message, and the subject matter and publications you’re targeting.
     
• www.dowjones.com allows you to sing up and tailor your news to your specifications. Their counterpart, http://bis.dowjones.com integrates content from the top national papers, Dow Jones & Reuters newswires, business journals, market reports, and web sites. They charge an annual password fee, plus additional fees for viewing articles from the CustomClips service.
      
• www.newsedge.com caters to “Time-strapped CEOs who need mission critical intelligence to gain the competitive edge.” They filter thousands of news stories daily for the most relevant documentation, and then deliver it to your desktop to keep you ahead of your competitors.
     
• www.businesswire.com offers non-journalists a chance to sign up for IndustryTrak, a fee-based service that includes a personalized Business Wire headlines and additional news sources. IndustryTrak is customized to show only the news releases that you need to see based on the profile you complete.

• www.clippings.com provides a daily, email-based automated press clipping service. They select your clips based on key words you provide, including your company name, location, subject, etc.
  
  Each day, you receive an email with links to each and every article, ranked in order of importance, regarding your specified keywords. The cost? A whopping $6,000 for three months and up to five keywords. Want to try for one year? You’re looking at $20,000. For full access to the archives, it will cost you $40,000.
     
• www.broadcastcommunication.com specializes in radio and television monitoring. They have a national database of associates, so they are able to cater to any market. What do they do? Radio and TV news clipping are provided via a clip of a broadcasted news segment.
       
  Video clips are usually provided on VHS tape, but can also be delivered via more modern methods (.avi, .mpeg computer video formats). Radio clips are normally provided on audiocassette, but can also be delivered via more modern methods (.wav, .au computer sound formats).
    
  The cost? They won’t say. The site asks you to contact them for pricing information, because “Every client is different.”
      
• www.bacons.com offers standard clipping services, which cater to the more traditional methods of monitoring your news, NetClips – Internet clipping with e-mail and web site delivery, Electronic Clipping – Database retrieval delivered daily by e-mail, ExpressClips, which delivers an email every morning with clipping from the top dailies and magazines, and a Clip Analysis - Clip measurement reports on your standard clipping account coverage.