SolveYourProblem
eMarketing Series: Press Releases
How To Write A Press Release
That Blows Away
Editors & The Competition
( 30 pages )
How
to Keep Track of Where You Submit Your Press Release
Congratulations!
You’ve learned how to write, direct, and distribute your press
release for maximum exposure in any medium you see fit. What
comes next? Well, in order to see how effective your press
release campaign has been, you have to monitor the market
for your message.
Don’t worry,
you won’t have to pull out your phone list and dial up every
editor or staff member to whom you submitted the document.
There are two simple ways for you to oversee your campaign
without resorting to bothering your contacts. After all, you
may need them again in the very near future, so you want to
stay on friendly terms.
The first way
you can keep tabs on your news is to do it yourself. Watch
every program, pick up every edition of each publication,
and listen to the radio at all times. Not very feasible?
Maybe if you
only have one or two outlets, but if you distributed your
press release to more than one media contact, and even worse,
more than one type of media, you have a problem if you intend
to try to monitor all of those avenues single-handedly.
Your client
will be checking with you shortly after you distribute the
release to see what the results have been. If you want to
keep working for them, you’ll need to show how effective you’ve
been in garnering their company or organization a piece of
the media pie.
If you do have
the luxury of only monitoring one target, you’ll still have
to work hard to make sure you catch any mention of your work
in their publication. It might be easy to monitor a written
publication, but if you sent your release to a radio or television
station, it’s virtually impossible to listen 100% of the time.
Therefore, the
best option you have in keeping track of your press release
is to hire someone to do it for you. There are hundreds of
services that do nothing but watch, listen, and read the media
reports for any remote mention of your company or organization.
Yes, it costs
money. But actually, it’s a nominal fee when you compare the
cost of tuning in 24 hours a day, or worse, losing your client
because you couldn’t prove how beneficial you’ve been in obtaining
press space for their needs.
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