SolveYourProblem
Internet Marketing Series
Top 10 Offline Marketing Methods
To Promote Your Website
Increasing your website activity does not
mean you have to be online all of the time, ducking into
chat rooms and onto bulletin boards only long enough to scream
out the title and url of your website before they cyber drag
you out of the room kicking and screaming. There are a number
of ways you can promote your website without sitting in front
of your computer all day every day.
The first way to increase your website activity while you
are offline is by adding your website address to
all of the printed material your business makes. This includes company
letterheads, envelopes, newsletters, fax cover sheets and
business cards. This is not to say you should not include
your traditional company contact address, but your website
address certainly deserves a place on all of your literature.
The second way to promote your website activity while you
are offline is to write about your site on a regular
basis in your company's newsletter. Be sure to announce it if you
are re-launching (or launching for the first time) your company
website. You also want to announce major site changes, like
the addition of a section from your CEO. You may even want
to include a regular feature that highlights changes and
special sections of the website your customers should check
out.
The next way to increase your website activity while you
are offline is to get the best, and easiest to remember,
website address for your company. This will ensure that people
can remember it and find it easier to return on a regular
basis. If staff members stumble over the address on a regular
basis, or customers find it difficult to remember or type
into the address bar of the internet service they use on
a regular basis, it is unlikely to be visited as often.
Another way to increase your website activity while you
are offline is to be sure your entire staff is knowledgeable
about the site and its contents. Even the person who answers
the main phone line should be able to answer general questions
about the website. This ensures that any customer who has
even the slightest question about the site will find your
staff helpful and intelligent, increasing site activity.
The fifth way to promote website activity while you are
offline is to add the website address to your company's
voice mail. If a customer calls after hours and gets your voice
mail, they are likely to want to make an immediate connection
with your company. Adding the site address to the message
they will hear makes it more likely they will turn to an
online connection to see your company.
An additional way to promote website activity while you
are offline is to be sure that your website appears
in any printed media attention your company receives. Ask that it
be printed with your name or with the bio section of the
article.
The seventh way to promote website activity while you are
offline is to be sure to mention your website address
whenever you deal with any type of media. If the local news station
is interviewing you about your accounting firm at tax time,
it is a good time to bring up your website address.
The next way to promote website activity while you are offline
is to add your website address to all press releases
you make to the media. Press releases can seem a bit naked if
you cannot give customers a way to directly connect with
the company after the article has been printed. A website
address can do just that.
The ninth way to promote website activity while you are
offline is to be sure that your website address appears
on all promotional materials. Most companies have promotional
materials like t-shirts, jackets, duffle bags, Frisbees,
and notepads, that they offer customers and their employees
as free gifts. Printing the website address on these is a
good way to reinforce the idea that customers should go to
your site.
The final way to promote website activity while you are
offline is to get a magnetic sign or bumper sticker
to add to your fleet of company vehicles and add to your employee's
personal vehicles advertising the site. When you are stuck
in traffic on the freeway, the guy next to you or behind
you might just punch up the site on his blackberry for lack
of a better activity.
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SolveYourProblem.com : 2007
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