SolveYourProblem Internet Marketing Series
Boost Your Sales: Sweeten The Deal

      

Donald Trump, love him or hate him, is a made man. For all the things that can be said about the guy, the fact remains that he is a man of vision, and his ideas do work. In one of his books, The Art Of The Deal, he said that “you can’t sell something that you don’t believe in.” There is so much truth to this statement. For starters, hyping up something which fails our very own trust would be tantamount to lying, and lying to our customers is a pretty bad business strategy. Another, we wouldn’t be able to muster enough passion to sell products that have lost our faith. There so many humps in salesmanship that often, we rely on our passion to carry us through. What would carry us through without this aforementioned passion?

Some products sell themselves, especially if they are brilliantly made and are reeking with novelty. Other products don’t sell at all, no matter how much marketing we afford the same. But what about those products which are in between these extremes? Those which need a little push to be able to win the favor of potential customers?

Alas, this is where real marketing comes in. The challenge lies in how we could package these products to make them sellable for our targeted market. A lot of strategies have been invented throughout the years. A lot of strategies have been employed. Some have met wide success. Others have fallen flat on their faces. Yet, there is no universal standard that can be used as gauge for a sound marketing plan.

The reason is quite simple. It’s because circumstances differ on a case to case basis. Whereas one tactic can work with certain products for certain businessmen, it might spell certain disaster for others. No two products are alike, unless one infringed on the copyright of the other of course. No two businessmen are similarly situated.

For this purpose, online businessmen have resorted to deal sweeteners to somehow find a middle ground that would bring all those strategies under one roof. These deal sweeteners do just what their names imply: sweeten the offer and make them more irresistible for the consumers.

Let’s take a look at some of these deal sweeteners:

Offer bonuses. Bonuses would tremendously boost the perceived value of the product being sold. Some packages even include up to extra products or services. Immediately, this would give your potential customer the impression that he will get more than what he will pay for, which is always a powerful motivation in transactions of this nature. To sweeten the deal even further, state the value of the bonuses. Often, you read sales pages with the words “a total value of $1,234 worth of bonuses.” It could be any amount applicable to your specific package of course, but the sight of those words alone would be an excellent call to action.

Always strive to over-deliver. History would judge us. Hence, we should try our best to win the good favors of history. By giving our customers something more than what they have been expecting, which may not only include bonuses but excellent customer support as well, we would be able to make them remember us for a long, long time. The result? Every time they would have a similar need in the future, they will turn to us for the same excellent service.

Always provide a responsive after-sales service. This may be in the form of technical support, after-purchase goodies, updates, or other value-added wonders that would satisfy your customers and make the come back for more.

Again, no marketing strategy is truly universal. It’s the little things that we do to spice up our bread and butter that would most certainly bring us the success that we crave for, regardless of our industry, regardless of our craft.

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SolveYourProblem.com : 2007

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