SolveYourProblem
Internet Marketing Series
Boost Your Sales: Sweeten The Deal
Donald Trump, love him or hate him, is a
made man. For all the things that can be said about the guy,
the fact remains that he is a man of vision, and his ideas
do work. In one of his books, The Art Of The Deal, he said
that “you can’t sell something that you don’t believe
in.” There is so much truth to this statement. For starters, hyping
up something which fails our very own trust would be tantamount
to lying, and lying to our customers is a pretty bad business
strategy. Another, we wouldn’t be able to muster enough passion
to sell products that have lost our faith. There
so many humps in salesmanship that often, we rely on our
passion
to carry us through. What would carry us through without
this aforementioned passion?
Some products sell themselves, especially if they are brilliantly
made and are reeking with novelty. Other products don’t sell
at all, no matter how much marketing we afford the same.
But what about those products which are in between these
extremes? Those which need a little push to be able to win
the favor of potential customers?
Alas, this is where real marketing comes in. The challenge
lies in how we could package these products to make them
sellable for our targeted market. A lot of strategies have
been invented throughout the years. A lot of strategies have
been employed. Some have met wide success. Others have fallen
flat on their faces. Yet, there is no universal standard
that can be used as gauge for a sound marketing plan.
The reason is quite simple. It’s because circumstances differ
on a case to case basis. Whereas one tactic can work with
certain products for certain businessmen, it might spell
certain disaster for others. No two products are
alike, unless
one infringed on the copyright of the other of course. No
two businessmen are similarly situated.
For this purpose, online businessmen have resorted to deal
sweeteners to somehow find a middle ground that would bring
all those strategies under one roof. These deal sweeteners
do just what their names imply: sweeten the offer and make
them more irresistible for the consumers.
Let’s take a look at some of these deal sweeteners:
Offer
bonuses. Bonuses would tremendously boost the perceived
value of the product being sold. Some packages even include
up to extra products or services. Immediately, this would
give your potential customer the impression that he will
get more than what he will pay for, which is always a powerful
motivation in transactions of this nature. To sweeten the
deal even further, state the value of the bonuses. Often,
you read sales pages with the words “a total value of $1,234
worth of bonuses.” It could be any amount applicable to your
specific package of course, but the sight of those words
alone would be an excellent call to action.
Always
strive to over-deliver. History would judge us. Hence,
we should try our best to win the good favors of history.
By giving our customers something more than what they have
been expecting, which may not only include bonuses but excellent
customer support as well, we would be able to make them remember
us for a long, long time. The result? Every time they would
have a similar need in the future, they will turn to us for
the same excellent service.
Always
provide a responsive after-sales service. This may be in
the form of technical support, after-purchase goodies,
updates, or other value-added wonders that would satisfy
your customers and make the come back for more.
Again, no marketing strategy is truly universal. It’s the
little things that we do to spice up our bread and butter
that would most certainly bring us the success that we crave
for, regardless of our industry, regardless of our craft.
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SolveYourProblem.com : 2007
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