SolveYourProblem
Internet Marketing Series
Can Exchanging Website Links Help You?
Business websites are a necessity in today's
society and the internet is only as good as its links. Without
links, the internet simply would not be able to exist. To
ensure a quality World Wide Web continues, you must provide
links that your customers might be interested in. Linking
to other sites helps tell the customers which products you
use and trust. It also forms a bond of trust between you
and other sites. Moreover, it can improve your own site by
associating with other products that customers both know
and trust and by giving you an increased level of visibility.
There are two kinds of links you should include in your site.
You should include a general links section for the benefit
of your customers, and you should include a reciprocal links
section to help you and other businesses as well as your
customers.
There
are several ways to decide which general links to include
in your site. You might start by visiting competitor’s
web sites. Check out their links section to understand what
sites they provide links for. This might help you figure
out what your customers are looking for. It might also provide
you with a good base for a reciprocal linking system, which
will be discussed in the next lesson.
Another way to decide what general links to include in your
site is to consult with your customers. Internet-savvy customers
will be able to tell you what they look for in a professional
site and what they like and do not like about your links.
This can help you control the quality of your links section.
You could do this through a survey or by simply informally
interviewing your clientele.
Be
sure to provide general links that have a high page rank
with internet search engines. This will increase your web
traffic. You can do this by typing a key phrase in a search
engine and look at the highest ranked pages that match your
results.
General links are great, but reciprocal
links are an essential part to the promotion of your
website. You have a strong
site that offers your quality product and you want people
to know about your site. To make sure that you get the traffic
you need, you must have other sites directed toward yours
with links.
This process is fairly simply, but there
are many ways to engage in reciprocal linking.
First, research the sites you might want to link to. You
might start this process by making two lists. First, list
the sites you think your customers might be interested in.
For now, just write, you can consider narrowing your list
down at a later time. Next, create a list of sites that would
benefit your site. You can then compare the two lists and
see what they have in common. Compile a list of common subjects,
and list out three key words to fit with each subject.
After the research phase, it is time to go online. Find
a Meta search engine and input all three words for each subject.
Any site that comes back with all three keywords should be
high on your priority list.
Once you've done that, it is time to start sifting through
your results. Bookmark any sites that look promising.
When you've made your final choices, it is time to draft
a letter to the webmaster of each site you're considering.
Get to the point quickly and sell your site to them. Do not
follow up if your original letter was not responded to.
The final step in this process is to negotiate the link
and location in terms of both sites. As soon as possible,
get their link on your site and send them a note letting
them now you have a live link to their site. Check their
site frequently to ensure they are upholding their promise
to you as well.
The
entire process of choosing links and reciprocal links
increases your visibility to customers. Not only will they
be able to find you through the use of a search engine, they
will now be able to find you through the use of other websites.
This can mean nothing but good things for you and your website.
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SolveYourProblem.com : 2007
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