SolveYourProblem
Internet Marketing Series
Entice Visitors To Bookmark Your Website
There are many factors to keeping someone’s
interest on your web page or site. It is not an easy task.
Your ultimate goal is to get them to come back
repeatedly. There is one precious commodity that most of us do not have
much of - time. Face it even you do not have the time when
surfing to read in depth every site you want to. Naturally,
you bookmark it because it was impressionable enough for
you to want to put it in your favorites. Now read about what
will keep the customers coming back for more!
Before you consider setting up a web site, you will need
to have your goals in mind. Answering a few targeted questions
will help you decide how to best approach setting up the
site. Targeting your customer is very important. Their age,
economic status and gender will play a part in deciding how
you will need to have your site designed. For example, you
would not sell jeans in larger sizes and higher waist styles
to a junior teen sized woman. Good market research is the
foundation for setting the goals of your site, and marketing
and designing your site with your customer in mind. This
is only the beginning and a mere part of the story of getting
customers and keeping them
You
will need to look at how your customer interacts with
the graphics and total site layout. Ask yourself is there
any design flaws that stop them from going to the next page?
Is there too many banners, buttons and graphics that confuse
them? Is the text on the site clear and easy to understand?
Is it confusing on directions about information on ordering?
Consider having others evaluate the site to give an honest
opinion on site layout.
Next, consider
if your site leaves the customer with a feeling of confidence
in your product and service. If the writing
is timid, sparse or overtly braggadocio, it is more than
likely, your customer will click away without so much as
a thought of returning. Take some stock of others review
of your site, and work to improve on the writing. Remember
though you will not be able to please everyone. Keep tweaking
it until it is in line with the image you want to portray
and the product it represents.
The
third step is looking at the content of information on
the site. Is the information relative to what you are
selling? Is it up-to-date and does it helps the customer
decide what they want to buy? Do you offer other content
that will give your customer a sense that you care more about
them than your wallet, such as information on a subject they
might be interested in? This is where your market research
will come in handy. A person that is in the age bracket of
30 – 35 will be much more interested in a retirement fund
than a 20 – 25 year old. It is, of course, not a standard
to cling to, but it is a market idea theory that you will
need to tweak and refine for your site.
Does
your site generate interaction with your customers? Do you provide easy ways for them to tell you about themselves
like providing surveys about other interests and hobbies?
Are there fun things to do on your site? Kids are not the
only ones that will enjoy entertainment. Do you have jokes
of the day, puzzles or a pleasant inspiring story to read?
Communicating with your customer is a nice way to get them
to come back and visit too. That is a real shot of personalization
that will set your site apart from the others.
Finally, consider the whole package. Does
the whole website design entice them, make them want
to come back and visit
because it was a very user-friendly experience? Without trust
and pleasant user experience, most customers will not return.
Trust is a key value to happy customers and returning customers
too.
It does seem like a lot of work to get your website up and
running. The Internet is an impersonal arena with many busy
people with limited time. To break through that barrier and
capture their attention takes a lot of hard work and dedication
on your part. As time goes by though you will be able to
capture a loyal customer base that will want to return and
buy again. It will not be because of tricks or just slick
words. It will be because you care about your customer, and
are determined to give them the very best website you can.
You will love it when it happens.
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SolveYourProblem.com : 2007
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