SolveYourProblem
Internet Marketing Series
Internet Marketing:
How To Keep Up With The Changes
Hindsight, we all know only too well, is
a wonderful thing. For example, if we had only known that
the ceiling on membership at a popular site was going to
be subscribed so quickly - we would have joined up the minute
we heard about it.
If we had only known that niche marketing was going to be
so wildly popular we would have focused on that instead of
MLM.
If we had only known that Google was going to change its
algorithm and the rules of AdWords were going to change we
would have...
Stop.
Stop, stop, stop.
In
the world of Internet marketing, you can safely bet that
the only constant is the rate of change! There's always news
of the latest product dropping into your email inbox. There's
always another promise of quick and easy money. Google will
keep changing its algorithm, and new search engines are quite
likely to pop up to challenge Google.
What can you do about this? Four main things:
1. Continue To Educate Yourself
Understand that those who rise to the top of any field -
whether it's internet marketing or something else - are good
at what they do. This means that they never stop learning.
There are always new materials, new techniques and probably
new 'experts' showing the way.
Most of us learn in three main ways: (a) from experts who
specialize in a certain niche related to our field; (b) from
others who are following the same path as we are, and (c)
by trial and error, from our own results.
You will find that the more you immerse yourself in the
world of internet marketing, the more you will be able to
analyze which products, services and opportunities are right
for you.
2. Focus. Pick One System And Give It A Fair Go
Countless people who start out on the internet with high
hopes follow the same pattern. They get excited about a new
product or system. They throw themselves into it and invest
long hours (and potentially quite a bit of money) in getting
it up and running. It might be e-books sold from mini-sites;
it might be setting up an eBay business; it might be directory-type
sites with text manipulators; it might be AdWords or content
sites optimized for AdSense.
Then one day they get wind of another new
system (probably one created by someone who claims "the gurus are angry
with me for giving away all their secrets..."). Discouraged
by the lack of results with the first "opportunity",
they decide to let it rest for a while and try the new one.
Back they go into the cycle of try-the-new-product, get-discouraged,
discard-it-and-try-the-next-thing.
And so it goes on. Months pass. Perhaps years
pass. They struggle to pay the credit card bills mounting
from buying
into every new system that comes along... with very little
money coming in to offset their 'investment'. As they look
back, they start muttering "If I had only known then
what I know now..."
If you can recognize yourself in this scenario, the good
news is this: Now you DO know better. You don't know what
the next new product will be that's going to set the internet
world abuzz, but you do know enough to choose a system that's
right for you and stick to it.
3. Take The Time to Plan
Give yourself from two to four weeks to regroup. Go through
all the products you have on your shelves or on your computer.
Make a list. Decide which products you now know (so wise
with hindsight!) to be worth keeping. Then analyze the 'keepers'
and pick on the best system for YOU to use at this time.
(This will depend upon your level of knowledge and which
one you would enjoy most. Work with your strengths.)
Finally, devise a game plan. You are going to focus on this
ONE method and devise a practical time-line to achieve results.
Don't be in a rush. Make sure you give yourself enough time
to see it 'take hold' so the money starts flowing in. That
will give you the motivation to continue.
Clear the decks, physically as well as mentally. Put all
the products that don't fit in with your plan in boxes or
on disk for safekeeping. You may return to them one day,
but if you've chosen the system that's right for you, you
probably won't.
4.
Don't Get Distracted by New Products
Resolve to buy ONLY products or services that will save
you time or money in implementing the system you have chosen.
Never buy anything on impulse. Print out the sales letter,
read it through, then put it aside. Read it through again
the next day. Does it still seem so appealing? Check out
a few forums to listen to the buzz. If a product doesn't
deliver, you'll soon hear about it. If it is exceptional
value, you'll hear about that, too.
Some questions to ask: "Will this help me to streamline
the business I have chosen? Is it worth the money? Will it
make a significant difference?" And above all, "Do
I need this, or is it just another distraction?"
Resolve to make this the year you will succeed.
No more pocket change. No more "If I had only known..."
You DO know.
So make it work.
