SolveYourProblem Internet Marketing Series
Promote Your Business With Podcasting

      

People are generally lazy. This isn’t meant to insult anyone, of course. It’s just a plain fact that if there’s an easier way to do things, we’d take that option instantaneously. If we have the money to spare and if we could afford a service for hire that would do the dirty work for us, we’d have little hesitation on availing on such a service.

This rather universal “laziness” can work either way for an online businessman. On one hand, the laziness of people would bring about the emergence of so many needs that would provide some profit opportunities for enterprising folks. On the other hand, a businessman also needs to spread his business message, and on the Internet, the most popular manner of distribution is through the use of words. But what if the intended reader is too lazy to read the message that the businessman has prepared?

Enticing potential customers to read the businessman’s correspondence and eventually absorb the business message is a legitimate concern for all online enterprises.

Achieving this goal is made easier by a new technology called podcasting.

What Is Podcasting?

If podcasting sounds very similar to broadcasting, it’s because the former is a word inspired by the latter. Podcasting involves the broadcast of audio feeds through Real Simple Syndication (RSS). By being able to convey the business message in an auditory manner, you’d be able to reach those people who are too lazy to read conventional correspondence in written form.

RSS is slowly becoming the universal standard for digital message transmittal. A Forrester Research reveals that by the year 2010, there would be around 20 million people who would rely on RSS for functions that are currently being catered to by emails, chat systems and instant messaging programs.

The very same Forrester Research also reveals that come the said year, 13 million people would be listening to podcasts for a variety of reasons. Podcasts can be heard through a PC terminal or through a portable digital device like an iPod.

Investing On Podcasting

Podcasts can be played in any device that could read music files. Its unique selling point? Podcasts can be transmitted through RSS, and this would allow a real time delivery of the message in the audio feed. You could talk to your listeners much like how a radio announcer could reach millions of people through his radio program.

Delivering the business message isn’t the only goal that can be served by podcasting. You could also conduct an electronic course, with the lessons fed to the students via something that they could actually hear. Audible formats are better absorbed than visual symbols on most occasions, but this shouldn’t preclude the option of using both to complement each other.

You could also conduct an interview with a particular expert in an industry relevant to your business and create an audio file from such, and you could podcast this interview as it is!

There are a lot of other uses for podcasting that have yet to be explored. Much like any cutting edge technology, being at the forefront would ensure that you get first crack at lucrative opportunities that podcasting may give birth to.

How To Start With Podcasting?

Promoting your business through podcasting is not as difficult as it seems. In just a few steps, you’d be able to deliver your business message through auditory channels.

1. Get a programs that would allow you to record and create your own audio file. There are programs of this nature that can freely be downloaded from the Internet.

2. Create an RSS feed. You could do this manually by changing the extension of any text file into .rss and adding special tag enclosures, or you could avail of RSS feed generators which can also be downloaded from the Internet for free.

3. You have to upload your audio file and your RSS feeds on a server.

4. You would have to gather subscribers for your RSS feeds. This can be accomplished through the same strategies used in boosting your mailing list.

5. You’re ready for podcast! Your RSS feeds and audio files will be delivered directly to the desktop of your subscribers, and they would be able to read and hear your messages as soon as they are transmitted. There is no danger of being filtered as spam. There is no peril of being neglected by the recipient. You message is guaranteed to be received and absorbed!

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