SolveYourProblem
Internet Marketing Series
Top 10 Website Ad Copy Tips
They say that you never have a second chance
at first impressions. You want to always make sure you are
at your best when it comes to business. With online marketing
the first thing people see is your ad copy. You want your
first impression for that potential customer to be tip-top.
If they are not dazzled by it, they can easily keep searching.
The web is full of sites and you want yours to be the one
people chose, not your competitors. There are ten copy tips
that can help you succeed at the impression you are trying
to give your customers.
1.
Make sure you add some sub-headlines in your ad copy
to grab the reader’s attention. Like a headline, these will
guide your reader through the entire ad. You will have a
better chance of keeping the customer interested in what
you have opposed to getting bored and moving on. They are
used similarly to transitions and copy connecters to guide
the reader to the next part of the ad.
2.
Put questions in the ad copy to engage the readers
mind and make them want to read further to find out the
answer.
This will allow the customer to answer the questions for
them in their heads and see if they really need what you
are promoting. You want to use questions that make people
want to buy. It is a natural response for people to automatically
want to answer the questions and that will ultimately lead
them to a purchase.
3.
Be sure to high light keywords in the ad copy to make them
stand out to the reader. The keywords should keep reminding
the reader why they are here in the first place. You could
highlight them in many ways with color, underlines, bold
font, and/or italics. Use repetition in your keywords to
make people really feel what you are saying and want what
you have to offer. For example you could write, “These are
super, super, super soft sheets.”
4.
Bullet or use indentations is your ad copy to draw the
reader to the benefits to your product. Many people do not
read the whole thing, so make your product’s benefits stand
out. This will help to keep you from losing sales from all
the skimmers. You can also indent or bullet your guarantee,
postscripts, testimonials, and closing. This will keep them
focused on the most important areas.
5.
Use of variety of text sizes to keep the ad copy interesting
to look at. Make sure your text is big enough for people
to read easily and make keywords larger when you like. Your
headline and major points should be larger than the body
text so they will stand out.
6.
Try to find a unique price for your item. You will probably
have to experiment with prices to see which one pulls in
the most orders. It should be of market value but cost effective
for your customers. Make the price a strange amount like
$14.57 or $36.78. This appears to the customer that there
must be a specific reason for it. They might assume that
you are giving them a wholesale price or deal.
7.
You could add proof of results in your ad copy using
testimonials, endorsements, and statistics. These should
be truthful statements about the benefits of what you are
selling. You don’t want to go overboard either. Don’t bog
the ad copy down with all statistics and testimonies.
8.
Make special offers in your ad copy to
grab the reader’s attention. Most times it is easier to
sell the offer than
the product. Use discounts, free bonuses, or volume sales
to grab the reader’s focus and make them want to buy. For
example, you could say, "You'll get 2 bonuses when you
order before July 25, 2006!" Or, "Buy one, get
the second one half price if you act now.”
9.
Stay away from technical jargon as much as possible.
You want the reader to know what you are talking about with
out needing an encyclopedia. If the reading is too hard and
not properly explained, the reader will move on and not buy.
If you must use some technical terms in your ad copy, make
sure you define then in an easy to read manner.
10.
Offer people to sign up for freebies. Make sure the
form they fill out is basic and not full of personal questions.
All you will need is a name, address, and e-mail. This will
make the potential customer more apt to sign up and you can
send them updates on your product via e-mail or snail mail
to keep them looking at what you have.
