SolveYourProblem
Internet Marketing Series
What is Google AdSense?
Most of the Internet marketing community
is at least somewhat familiar with Google Adsense at this
point. Google Adsense can be a very lucrative venture for
some so having a better understanding of Adsense is worthwhile.
Google
Adsense is small contextual ads that are published on
web sites with the consent of the web site's owner. The
ads are created by publishers that are selling products and/or
creating brand awareness. The ads that are created are called
Adwords and they are also a Google sponsored program.
Google Adwords and Adsense run hand in hand.
Every time someone does a search on Google or one of their
partner networks
and clicks on one of the sponsored ads, then the person who
created that ad will pay Google a predetermined price. This
is where the term "pay per click" comes from.
Now the beauty of Adsense is that the person who owns or
hosts the web site that the Adwords ads appear on will split
the amount of money that Google receives from the creator
or publisher of the ad. It is a well guarded secret what
the percentage of the split is, and it does vary, but for
our purposes let's say it's 50%.
If a publisher is willing to pay .40 per click for his Adwords
ad, then the host of the website that welcomes Adsense can
expect to see roughly .20 every time someone clicks on that
ad that appears on their site. The other .20 is kept by Google.
So basically it is a partnership of sorts between Google
and web site owners.
Adsense is shown in the most relevant way possible. What
does this mean? Well, probably the best way to illustrate
this would be through an example. Let's say Mary had a website
featuring women's clothing. If Mary wanted to monetize her
web site with Google Adsense the ads that would be shown
would all be related to clothing, and more precisely, women's
clothing. If a page of her site was dedicated to shoes, then
the Adsense ads appearing on that page would be for women's
shoes.
So
how is the price per click determined? This is where
the Adwords side of the equation kicks in. Adwords publishers
bid on keywords. The more lucrative or sought after a keyword
is, the more the publisher will be willing to pay for each
click. Keywords range anywhere from a few cents to in excess
of $50 per click.
It is not very hard to see how someone with a web site that
generates a decent amount of traffic can make some nice money
by putting Google Adsense on their site. Many Internet marketers
will create web sites with specific content for the sole
purpose of attracting high paying Adsense ads. Top Internet
marketers can earn in excess of $10,000 a month on Adsense,
and you can too!
