SolveYourProblem Internet Marketing Series
What Are Backend Product Sales and Profits?

      

Pop quiz: which among these two groups of customers would earn you more income? New customers or existing ones?

The answer would be quite surprising. At the average, an online business garners around 60 to 90 percent of its sales from recurring customers. It is clear, therefore, that a great majority of your potential sales would come from repeat orders from people you have already dealt with.

What Are Backend Sales?

There are two kinds of sales in general: front sales and backend sales. Front end sales consist of those purchases that you manage to effectuate with new customers. Back end sales are those purchases you gather from previous customers. Giving much focus on backend sales would only work wonders for your online enterprise. Consider the following benefits:

   
The Three Points When You Should Offer Your Backend Products

When trying to do some backend selling, you have to remember that timing is important. You can’t want only offer new products to previous customers, as there is a danger that they’d consider such as an abuse of the trust they have given.

You would have to time things right. Below are the three points of sale when you could offer your backend goods. They have been proven to be the most effective.

1. POINT OF PURCHASE. In the real world, point of purchase refers to that exact moment when the customer draws out his wallet or his credit card. Why is this a good opportunity for backend sales? It’s because it is at this point when the customer is most willing to buy something. Convincing him to make other beneficial purchases would be most effective during this period. In online marketing, point of purchase can refer to that moment when the customer is in the ordering page. I you have been buying other marketer’s products online, you would have noticed pop-ups of certain offers appearing when you’re about to pay. This is the strategy at work.

2. DURING DELIVERY. When you deliver your products to the customer, you could also include a special offer that seeks to reward him and thank him for the trust he has reposed on your business. This may be in the form of a special discount for a limited period of time, for example. Or a special product that is exclusively offered for those who make a purchase. The sky’s the limit, actually, as there are a lot of gimmicks you could decide to employ to sustain your customer’s interest.

3. FOLLOW-UPS. Much has already been said about the wonders a goof follow-up system can do for your business. By capturing your customers’ contact details, you’ll be able to position yourself to make them some enticing offers in the future. There are many ways by which you could warm them up for a future offer, and this is your luxury. You have a way to contact them, so it would serve you best to use this to your advantage.

A Very Encouraging Statistic

Statistics show that 1 out of every 5 of your customers would buy from you again. This number increases if you employ the appropriate strategies correctly.

Backend sales can boost your profits to marvelous levels. So don’t neglect the great majority of your business’ potential sales. Approach them and offer them new products at the right time. The law of averages is on your side.

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SolveYourProblem.com : 2007

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