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5
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SolveYourProblem
Article Series: Opt In Email
Are ISPs Delivering My Opt-in List Emails?
One of the ways to make certain that your
recipient receives your emails and that your ISP does not
intercept them is to follow standard Internet protocol. Doing
so will enhance the likelihood that that your recipients
do not think of your email as spam. Email marketing is becoming
one of the most powerful marketing tools available, but like
most powerful tools, it has the potential for abuse or even
the perception of abuse. Definition of spam: Spam is any
unwanted email. Any endorsement, information, or solicitation
sent to a person, via email, without their former consent.
Examples of Spam:
-
Any
email message that is sent to a recipient who had formerly
signed up to receive newsletters, product information
or any other type of bulk email, but later opted-out by demonstrating
to the sender that they did not want to receive further email
would be considered spam.
-
Any
email message sent to recipients that have had no
previous connection with the organization or did not
agree
to receive email by the organization. Email messages
sent to a recipient lacking a way for a person to Opt-out
or
request that they do not receive future mailings,
are spam.
-
Any
email message that does not have a valid email address
in the reply-to line is spam. Emails that talk about
how you can earn $1000s per week from home is spam.
Any email
message that promotes an adult web site is spam, unless
the recipient has specifically requested information
from that
web site.
It is important that you have the recipient’s permission
before sending them any marketing information. However, be
cautious, simply because someone has signed up to receive
information on a particular product through email, this does
not mean that you can send him or her information on a different
product. You can send the recipients email information or
promotions from a partner organization if they have agreed
to your offer.
Unfortunately,
spam is not always clear-cut. Most emails sent out do
not fall into any of the categories
defined above; rather they fall into the gray area of
spam where one person may think the message to be spam
while another
may not. What it comes down to is that if the recipient
says it is spam, it is. This is why you need to make
sure that
when you send your emails to those recipients on your
targeted lists that they have clearly stated they want
your product
(opt-in/opt-out). When your recipients say they no longer
want to receive your information or product do not continue
sending them emails hoping to win them back.
The following problems will occur if you send out spam:
-
Many
people become angry when they believe they are receiving
spam and will stop conducting business with your
organization.
-
You
can be listed on anti-spam blacklists (a list that
names a variety of organizations that have been labeled
as
spammers).
-
Your
ISP will block all incoming mail if your company is
listed on anti-spam blacklists. When this happens,
it
is a guarantee that your email will not reach your
recipient. You can lose Internet access if a few of
your recipients
complain to your ISP. Then your ISP will shut you down
completely.
-
If
some of your recipients are angry you can find yourself
facing numerous lawsuits. How can you protect against
landing on a blacklist or possibly losing your Internet
business?
Some things you can do to guarantee that those on your list
will receive you marketing emails are to:
-
Create
an opt-in list to keep track of those who want your
service.
-
Whether
it is your email or website make sure they can see
the opt-out clause.
-
Place
the company name in headers.
-
If
you receive complaints of any kind, create a list specifically
to keep track of them.
-
Contact
your ISP before you send out a large mailing so that
they will understand what is happening when they
see
the burst of email traffic from your site.
The most effective way to ensure that those individuals
on your email list receive your marketing messages is to
follow the ethics and guidelines for Internet Marketing and
to steer clear from spam.
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