SolveYourProblem
Article Series: Opt In Email
Best Time To Send Out Your Opt-In Emails
E-mail marketing is a useful tool that is
inexpensive and easy to use in today Internet marketing world.
It is the most effective way to communicate with your customers
and prospects. If you have several prospect lists and send
your e-mail marketing information at the same time to everyone,
you will probably notice that the responses come in at different
times.
The
time of day and the number of times that you send your
e-mail campaign can either enhance your business or drive
your prospects to delete your messages on site. Take the
time to notice when your prospects are responding to the
e-mails and adjust the time when you send your e-mail marketing
campaign to them. Knowing when to send your information (how
many times a day to send) will determine the results of your
e-mail marketing strategy.
When sending to a targeted list of business recipients the
best time to reach them is between the hours of 11a.m.
thru 3p.m. on the weekdays. The reasons these hours are most beneficial
is that morning meetings will normally be completed by this
time. They have not taken their lunch yet or they are coming
back from their lunch and the afternoon meetings have not
yet started. If you are sending e-mail to business contacts
at their home address the best time to send is between 5p.m.
thru 8p.m. When people get home from work they tend to quickly,
check their e-mails prior to eating dinner and then before
retiring in the evening.
You may want to consider different days of the weeks to
adjust your results favorably. The best day to send your
e-mail marketing campaign to a business is between Tuesdays
through Thursdays. The reason for this is that Mondays are
normally filled with staff meetings and setting the objectives
for the week. Everyone knows that Fridays are designed to
come into work and then take a long lunch at the golf course.
If you spend your time designing an eye-catching e-mail design
and send it to your target list on a Friday, they will not
even notice it until probably Tuesday.
Prospects
are also more likely to review their e-mails at home
on Friday thru Sunday. This will give them time to consider
your offer and respond. Sending an e-mail at a specific time
on the weekends can prove to be a bit more difficult as consumers
check their e-mail periodically. Therefore, the best course
of action you can take is to send the e-mail and notice what
time of day it is that they are responding and then adjust
your next campaign accordingly.
You do not want to annoy your prospects by overloading them
with a constant barrage of information throughout the day.
If they are bombarded with too much e-mail, they will either
begin deleting them without ever looking at them or they
will set your e-mails to go directly to their junk mail and
they will never know they received them in the first place
thus defeating the reason they are on your list in the first
place. On the other hand, if they are looking forward to
the information and you are taking too long getting it to
them this will send them looking for your competitors. Most
consumers prefer to receive correspondence on a monthly basis
unless it is something that is daily such as a newspapers
or events that they may be interested in attending.
The
amount of times you should send information to your target
list is dependent on their desire for your products. If you have sent them an offer three times throughout the
day and they have not responded they probably are not going
to no matter how many times you send it to them. You may
want to vary the information that you are sending them. If
you send them the same article three times during the day,
your prospect will most likely become annoyed and delete
your material. If you change it up and add other offers to
the original, you may stand a good chance of them responding.
In order to receive the best results for your efforts you
need to watch how your prospects respond to your e-mail marketing
campaign. Do they send a confirmation back quickly after
receiving or is it days, or maybe even never. Do you find
them responding only once per month or less frequently. As
you monitor their responses, you can adjust your delivery
times that would be most beneficial to your targeted list,
which will eventually increase your profits.
