SolveYourProblem
Article Series: Opt In Email
How To Clean Your Opt-In E-mail Leads List
Spring is here and you have that bug to
start cleaning everything around you – do not forgot your
opt-in e-mail leads. These are the e-mail responses you received
from the potential customers that have told you it is all
right to send them information. You may wonder what is the
difference between opt-in and spamming? Good question, spamming
is when you send e-mails to individuals who have not requested
it. If you use spamming techniques, you will not find the
results you are looking for and remember the majority of
the population perceives spamming unfavorably.
As you are looking to add new distributors to your network
marketing business, remember that you will not be able to
do so through e-mail methods alone. There will need to be
a bit of interaction at some point if you expect your business
to grow that aside you should make it a point, schedule if
you prefer to update your e-mail opt-in leads.
As
your network marketing business continues to grow, you
will need to update your opt-in leads frequently, daily
if
you can. There are many ways to do this and in this article,
we will look at how you can update your opt-in leads, which
will help you to clean out the ones that are no longer productive
for you. Your opt-in list will become ineffective if you
cannot maintain those e-mails that are productive for your
business so here are a few ways to keep your e-mail clean
-
Managing
Bounces: this is when the recipient’s server
refused your e-mail. This is a part of the business and
you may still
get bounces even with a clean opt-in list at a rate of approximately
ten percent. To help manage the bounces you get consider
creating folders for three categories: temporary bounce,
gone-away, and bad addresses.
Temporary
Bounces: It may be that the recipient does want
to receive your e-mail but simply has a server problem. You
would store their e-mail address in this folder and try back
on occasion. There is a product called “Maxemail” that can
be used in these circumstances to assure that your message
does get through to their server.
Gone-aways: If the e-mail address has changed, or maybe
you were sending your message to a particular employee at
a place of business and they no longer employed by that company.
Rather than lose the company as a client you can place them
in this folder and use the “Maxemail” program to generate
a list that you can pass on to the business to find out the
name of the new contact.
Bad
Addresses: To overcome the challenge of receiving a
batch of invalid email addresses consider using a “double
opt-in” method. This will help cut down on individuals who
like to give false e-mail addresses. The double opt-in method
will have them submit their e-mail and immediately your program
will generated an e-mail that and send them to the recipient
that requires them to click on a link to complete the opt-in
process. There is also the method of refusing invalid addresses
this is where the form that the individual fills out will
automatically recognize any e-mails that you set it up to
recognize thereby eliminating the extra e-mails in your inbox.
This method will tell the individual that they are entering
an incorrect e-mail address and to please enter a correct
one to continue.
You want to be careful not to have duplications in your
e-mail opt-in lists. Many times people have multiple e-mails
and it is very annoying for them to receive the same message
several times in a row. A way to help manage this is by “de-duplication.”
This means you can set up multiple fields that include the
company name, surname, and first name of your contacts.
In all the messages that you send, you have to provide a
clear method that allows the recipient to opt-out if they
so choose. This is required by law and if you fail to do
so, you will be held liable and may be required to pay fines
even if it is your first offense. You may want to use a system
that will automatically handle these types of requests. This
will considerably lessen the amount of time you are going
through your lists and you can utilize the time saved in
ways that are more productive. Another method to help with
those who want to unsubscribe is to set up a page that allows
the recipient to specify their preferences for content they
wish to receive and how often they wish to receive it along
with the e-mails they prefer to use.
When you use the techniques described in cleaning out your
opt-in e-mail lists you can expect the following results:
your significant reduce your management time, you will not
be liable for negating legal requirements, and you will maximize
your opt-in list potential.
