SolveYourProblem
Article Series: Opt In Email
5 Opt-In Email Markating Mistakes To Avoid
E-mail marketing done correctly will generate
hundreds of leads and build your customer database. It can
increase your profits and find your targets. We will look
at some common mistakes made with e-mail marketing.
1.
Sending one long message to hundreds of people will backfire. If you do not have a targeted list, you need one. If you
do not want to spend the time or money on a targeted list,
you will soon change your mind. If you send a message that
does not target a specific person or need, it probably does
not offer anything to your audience and will be quickly deleted
when received. You are better off to send several small-targeted
e-mails. When you do this, you can monitor which are effective
and which you will not use again.
2.
What types of lists are you using? Did you spend couple
hundred or 300-400,000 e-mails? If you have, you will soon
find this method is sure to fail. The e-mail addresses on
that list probably are no longer in service. You may find
a few that will be receptive but in the end, you will lose
money this way. Let us not forget to mention that there is
a strong possibility that those names were obtained unethically
and if you use those names, you will be held liable. To break
this down: you will have spent a couple hundred dollars on
a majority of e-mails that are not valid and most likely
obtained unethically. This is not the best decision to improve
your financial picture. You will be better off if you take
the time to purchase a highly targeted list from a reputable
business. Add this to the list you compile on your own and
you will be pleased with the results.
3.
Do you have any methods in place to measure the success
of the e-mails that you sent out? Have you sent thousands
of e-mails and you have thousands returning but you do not
know how it is affecting your rate of investment? It is important
to have a systematic measurement in place. With this in place,
you will be able to use your time wisely on the responses
that are truly interested instead of sorting through thousands
of e-mail leads that may not be interested.
4.
What is your goal or strategy? Do you have a clear picture
of what you are trying to accomplish with your e-mail marketing
campaign? Your first goal when sending out your opt-in leads
is to establish trust with your target audience. They need
to know that you are a credible businessperson. Your second
goal is to pique the interest of your target. Dangle the
carrot in front of them so to speak. Next, send out your
e-mail marketing messages on a regular basis. Do not be sporadic
with your campaign. If your target audience hears from you
three times in a week then does not hear from you for a month
you will fall off their radar and your competitors will snatch
them. Remember the reason you are marketing through e-mail
is to generate leads and sell your products – focus on this
to be successful.
5.
Is the message you are sending boring? If you want to
grab your prospects attention, do not send a long message
that is repetitive. If you e-mail does not address a concern
that your target has they will delete it. This may take a
bit more time on your part but you will be rewarded for your
efforts. Take time to research what it is that your targeted
audience needs and set up your e-mail appropriately. Do not
spend the majority of the e-mail talking about you. Spend
the majority of the e-mail talking about their needs. By
the time, they get to what you have to offer you have convinced
them that they need your products and/or services.
In conclusion, you want to remain focused on what your target
audience needs. You want to convince them that they need
your products and/or services. You want to grab their attention.
You do not want to put them to sleep with a long, boring
e-mail. You do not want to send a generic message to thousands
of prospects. You do want to spend your time and money purchasing
highly targeted lists.
