SolveYourProblem
Article Series: Opt In Email
What Are Explicit Opt-ins?
E-mail read most often is the one that welcomes
the consumer to your business. This should not astound you
because consumers are waiting to hear from you. How can you
add a bit of pizzazz to your e-mail that will make it stand
out from all the welcome e-mails that are also coming to
your prospect? You could offer coupons welcoming them to
your business. If you are working with long sales cycles,
you should consider breaking the welcome into several e-mails
while you personalize each one and include tidbits of information
on the product. If you are sending a welcome e-mail to a
repeat business such as vacation rentals and/or hotel bookings,
you want to keep the welcome e-mails upbeat, fun, and warm.
An
explicit opt-in gives the recipient a clear understanding
of the process of opting-in or opting-out. There is no confusion.
They know when they click on the opt-in button exactly what
they are signing up for and what they will receive. The same
is true when they click on the option to opt-out. There are
several different opt-in techniques:
Opt-In
– When a consumer visits a website and reads the
information and or services that you have to offer they will
find a link that allows them to “opt-in” to receive your
information. When they click on this link, there should be
a clear explanation of what they are signing up to receive.
The downside to opt-in is that many third parties can also
add others to the list. When this happens, you may not know
if you have a list of consumers who are truly interested
in your product and/or services.
Confirmed
Opt-In – When you use this method of opt-in you
are giving yourself a net that confirms that the person who
is choosing to sign up for your services truly wants those
services. As soon as their name becomes part of your list,
an e-mail is generated (automatically) to inform the subscriber
they have been added and allows them the option to unsubscribe
immediately. This form of verification has become standard
in the Internet marketing business.
Double
Opt-In – This method assures that those who are choosing
to signup for your products and/or services that they are
one hundred percent interested. The consumer must add himself/herself
to the list and then confirm a second time through an automatically
generated e-mail that they want to be on your list. The reason
for this is to allow anyone who was added without his or
her permission to unsubscribe. The added protection is that
if they do nothing they will not be added to the list. You
will not be wasting valuable time marketing to someone who
is not interested.
Explicit
opt-in leads are important if you are looking to increase
your business and your profits. You want to make
sure that the consumers understand what will happen when
they choose to signup for your services. Your e-mails, websites,
e-zines, and other forms of electronic communication should
always be very clear and concise if you want prospective
leads to stay and become customers. You can certainly call
friends and family members asking for potential customers
and that should be a part of your business, but if you do
not have another source of contacts; your business will only
grow at the pace of a snail. There are many services that
abound offering assistance to those who Internet Marketing
business is either new or already established they will help
you generate leads, which in turn builds your customer base
and will increase the profit you are making.
If you spend your energy sending out e-mails that are confusing
and the recipient has not clear understanding of the opt-in
method you will not receive the responses you are looking
for. Your time is valuable and it may take a little more
effort on your part in establishing a website or e-mail with
explicit opt-in options but it will be well worth your time.
You want to take your time and research the best location
that will be receptive to your promotional e-mail campaign.
Do not waste your time and effort thinking you can send thousands
of generic e-mails to a generic list of prospects that are
difficult to understand and expect to receive a high yield
on your investment.
# # # # #
