SolveYourProblem Article Series: Opt In Email
What Are Explicit Opt-ins?

      

E-mail read most often is the one that welcomes the consumer to your business. This should not astound you because consumers are waiting to hear from you. How can you add a bit of pizzazz to your e-mail that will make it stand out from all the welcome e-mails that are also coming to your prospect? You could offer coupons welcoming them to your business. If you are working with long sales cycles, you should consider breaking the welcome into several e-mails while you personalize each one and include tidbits of information on the product. If you are sending a welcome e-mail to a repeat business such as vacation rentals and/or hotel bookings, you want to keep the welcome e-mails upbeat, fun, and warm.

An explicit opt-in gives the recipient a clear understanding of the process of opting-in or opting-out. There is no confusion. They know when they click on the opt-in button exactly what they are signing up for and what they will receive. The same is true when they click on the option to opt-out. There are several different opt-in techniques:

Opt-In – When a consumer visits a website and reads the information and or services that you have to offer they will find a link that allows them to “opt-in” to receive your information. When they click on this link, there should be a clear explanation of what they are signing up to receive. The downside to opt-in is that many third parties can also add others to the list. When this happens, you may not know if you have a list of consumers who are truly interested in your product and/or services.

Confirmed Opt-In – When you use this method of opt-in you are giving yourself a net that confirms that the person who is choosing to sign up for your services truly wants those services. As soon as their name becomes part of your list, an e-mail is generated (automatically) to inform the subscriber they have been added and allows them the option to unsubscribe immediately. This form of verification has become standard in the Internet marketing business.

Double Opt-In – This method assures that those who are choosing to signup for your products and/or services that they are one hundred percent interested. The consumer must add himself/herself to the list and then confirm a second time through an automatically generated e-mail that they want to be on your list. The reason for this is to allow anyone who was added without his or her permission to unsubscribe. The added protection is that if they do nothing they will not be added to the list. You will not be wasting valuable time marketing to someone who is not interested.

Explicit opt-in leads are important if you are looking to increase your business and your profits. You want to make sure that the consumers understand what will happen when they choose to signup for your services. Your e-mails, websites, e-zines, and other forms of electronic communication should always be very clear and concise if you want prospective leads to stay and become customers. You can certainly call friends and family members asking for potential customers and that should be a part of your business, but if you do not have another source of contacts; your business will only grow at the pace of a snail. There are many services that abound offering assistance to those who Internet Marketing business is either new or already established they will help you generate leads, which in turn builds your customer base and will increase the profit you are making.

If you spend your energy sending out e-mails that are confusing and the recipient has not clear understanding of the opt-in method you will not receive the responses you are looking for. Your time is valuable and it may take a little more effort on your part in establishing a website or e-mail with explicit opt-in options but it will be well worth your time. You want to take your time and research the best location that will be receptive to your promotional e-mail campaign. Do not waste your time and effort thinking you can send thousands of generic e-mails to a generic list of prospects that are difficult to understand and expect to receive a high yield on your investment.

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SolveYourProblem.com : 2007

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