SolveYourProblem
Article Series: Opt In Email
How Opt-in E-mail Leads Help an MLM Business
Multi-level
marketing (MLM) is a business style that makes the most
of a combination of direct marketing
and franchising. In general, individuals become connected
with a parent company in an independent contractor association.
The merchant is compensated based on the sales of product
or service, as well as sales of others they bring into the
business. Multi-level marketing (MLM) has acknowledged an
image problem due to the difficulties in making a unambiguous
distinction between lawful network marketing and illegal
“pyramid schemes” or Ponzi schemes. Nevertheless, several
network marketing (NWM) and multi-level marketing (MLM) businesses
operate legally in all fifty U.S. states and over one hundred
foreign countries. Due to the image problem many new network
marketing (NWM) and multi-level marketing (MLM) businesses
will not use words like “multi-level marketing” or network
marketing” they prefer to use terms like “affiliate marketing,”
or “home-based business franchising.”
How
can opt-in email leads help with increase this type of
business? When a business takes the time to know the market
and the potential consumers within that market they can tailor
their advertising to locate those consumers who will show
an interest in the product and/or services. We will review
some of the opt-in techniques available to the multi-level
marketing businesses.
When you are looking to add new distributors to your multi-level
marketing (MLM) business, remember that you will not be able
to do so through e-mail methods alone. You will need to interact
if you expect your business to grow. If you do not manage
your e-mail lists, you will only decrease your opportunities
of finding new distributors for your business. You can do
this by updating your opt-in leads frequently, daily if possible.
There are many ways to do this. Your opt-in list will become
ineffective if you cannot maintain those e-mails that are
productive for your business so here are a few ways to keep
your e-mail clean:
Managing
Bounces – this is when the recipient’s server refused
your e-mail. This is a part of being in a multi-level marketing
business and you may still get bounces even with a clean
opt-in list at a rate of approximately ten percent. To help
manage the bounces you get consider creating folders for
three categories: temporary bounce, gone-away, and bad addresses.
Temporary
Bounces - It may not be that the recipient does
want to receive your e-mail; rather the server has a problem
and is temporarily out of service. You would store their
e-mail address in this folder and try back at another time.
There is a product called “Maxemail” that can be used in
these circumstances to assure that your message does get
through to their server.
Gone-aways
- If the e-mail address has changed and that
company no longer employ your contact (maybe you were sending
your message to a particular employee at a place of business).
Rather than lose the company as a client you can place them
in this folder and use the “Maxemail” program to generate
a list that you can pass on to the business to find out the
name of the new contact.
Bad
Addresses - To conquer the challenges of receiving a
batch of invalid email addresses consider using a “double
opt-in” method. This will help decrease the amount of individuals
who like to give false e-mail addresses. The double opt-in
method will require that they submit their e-mail and immediately
your program will generate an e-mail and send them to the
recipient that will insist on them going to a link to complete
the opt-in process. There is also the method of refusing
invalid addresses this is where the form that the individual
fills out will automatically recognize any e-mails that you
set it up to recognize thereby eliminating the extra e-mails
in your inbox. This method will tell the individual that
they are entering an incorrect e-mail address and to please
enter a correct one to continue.
In all the messages that you send provide a clear method
that allows the recipient to opt-out if they so choose. This
required by law and if you fail to do so, you will be held
liable and may be required to pay fines even if it is your
first offense. Another method to help with those who want
to unsubscribe is to set up a page that allows the recipient
to specify their preferences for content they wish to receive
and how often they wish to receive it along with the e-mails
they prefer to use.
