SolveYourProblem
Article Series: Opt In Email
8 Steps To a Great Relationship with Your Opt-In Email Leads
The goal of e-mail marketing is build your
target list and eventually turn your prospects into customers
thereby increasing your income. You want to attract
prospects that will value the services you offer and stay
with you
for years and not wander to your competitors. For your business
to prosper you need to have consumers who are committed to
staying with you and who are comfortable with your style
and business ethics. How do you accomplish this? To begin
with, you treat your e-mail prospects the same way you treat
leads that you converse with face-to-face.
1. Consumers who are committed to a product or a company
look for a few things when they are choosing where they are
going to spend their money. The primary thing they are looking
for is that you are competent in the area of service you
are providing. Credentials are very important. The worse
thing you can do is to send out an e-mail campaign touting
what you have to offer then have the consumer contact you
and you are unable to answer their questions. That is a surefire
way to lose leads.
2. Consumers are looking for someone who is committed in
them just as they are in your service. They want to know
that you value them and that they are not simply the next
sale you are trying to make. When you make a consumer feel
like they are the most important focus of your time and energy,
they will want to stay with you. You make them feel important
they will spend their money on your products and/or services.
3. Consumers are looking for service providers who will
respond to their needs regardless of what those needs are.
They want you to listen to their ideas and adjust your products
and/or services to fit them. They want to know that you will
do whatever you have to so that they are happy. When they
are happy with you as a provider of services, they will spend
their money with your business
4. Consumers are looking for service providers that are
sensitive to their needs and wants. They want you to anticipate
what they are going to need next. When you do this, they
feel that you are taking your time to get to know them personally
and the more they feel that you are paying attention – that
is right – they will spend their money on your services.
5. Consumers want providers to be available to them whenever
they need you. They do not want to talk to a machine or leave
constant e-mail messages that never receive a response. They
do not want to feel as if they are part of a mass-marketing
ploy only a number to feel your quota. They want you to be
there for their need. Again, when they believe that you are
paying attention to them and their needs they will buy your
products and/or services.
6. When you honor your word with your consumers such as,
responding to their request for services promptly, they are
more likely to remain a loyal consumer. Being responsive,
polite, and available when they need you is the beginning
of a long lasting relationship.
7. You can find many services and software that is available
that help you with automation. This automation will help
in responding to the opt-in requests and opt-outs. Many features
available can track your leads and the e-mail campaign that
you send out. When you have taken care of the daily needs
of your business, you can then focus your energy on cultivating
the relationship building of your business. This is the money
making part of your business. You can have automation all
you want, consumers want a real person to talk too.
8. It is important to know the product you are selling to
your leads. If you are selling information, know about the
product you are providing. Do not send out mass-market e-mails
and then not be able to answer when e-mail responses come
in or even if someone calls your business asking for more
information.
When you take the time to cultivate a relationship with
your prospects they will tell their friends, family, and
anyone else they can. When your consumers receive great service,
they spread the word. The more they tell others the more
leads you cultivate, which will bring you more income.
