SolveYourProblem
Article Series: Opt In Email
Are Opt-In Email Leads Good as Gold?
Without
opt-in leads, your business becomes stagnant. There is little potential for growing. Sure, you
can call your limited contacts and ask them for potential
customers. However, if you do not have another source of
contacts, how will your business continue to grow beyond
the pace of a snail? There are many services that abound
offering assistance to those who have Internet Marketing
businesses. These services are either new or already established
and they will help you generate leads, which in turn builds
your customer base and will increase the profit you are making.
Maintaining
your opt-in leads is crucial to success. As
a business, you do not want hundreds of e-mail addresses
that are incorrect or continue to send information to those
individuals who have opted-out. Nor do you want your Internet
Marketing list overflowing with e-mail addresses that are
no longer useful for you. Look at a few ways to keep your
opt-in lead list clean thereby increasing your potential
for profit.
Look
at managing bounces. This means that for some reason,
the recipient’s server refused your e-mail. Most businesses
experience this at one time or another and you may still
get bounces even with a clean opt-in list at a rate of approximately
ten percent. To help manage the bounces you get, consider
creating folders for three categories: temporary bounce,
gone-away, and bad addresses.
Gone-aways are another part of managing your opt-in emails and leads.
If the e-mail address has changed, or maybe you
were sending your message to a particular employee at a place
of business and they no longer employed by that company.
Rather than lose the company as a client you can place them
in this folder and use the “Maxemail” program to generate
a list that you can pass on to the business to find out the
name of the new contact. Also, look into how temporary bounces
affect your sales and business. It may be that the recipient
does want to receive your e-mail but simply has a server
problem. You would store their e-mail address in this folder
and try back on occasion. There is a product called “Maxemail”
that can be used in these circumstances to assure that your
message does get through to their server.
In
addition there are bad addresses to consider. To overcome
the challenge of receiving a batch of invalid email addresses
consider using a “double opt-in” method. This will help cut
down on individuals who like to give false e-mail addresses.
The double opt-in method will have them submit their e-mail
and immediately your program will generated an e-mail that
and send them to the recipient that requires them to click
on a link to complete the opt-in process. There is also the
method of refusing invalid addresses this is where the form
that the individual fills out will automatically recognize
any e-mails that you set it up to recognize thereby eliminating
the extra e-mails in your inbox. This method will tell the
individual that they are entering an incorrect e-mail address
and to please enter a correct one to continue.
Now that you have cleaned your opt-in, list and your prospective
targets all want your information how you can generate more
opt-in leads that will continue to build your revenue. Here
is a list of businesses that specialize in just that – helping
your business grow.
The List Guy – Provides daily opt-in leads, in three ways:
To make your opt-in leads as good as gold for your company
you have to be sure that you are receiving productive leads.
Spending your time, energy, and resources on leads that are
in addition, either old or the prospects are not interested
in your product and/or information, only what they can get
free, is a waste of your time.
