SolveYourProblem
Article Series: Opt In Email
Top 6 Suggestions For Opt-in Email Subject Lines
The true goal of every email is to close
a sale, but first you have to gain the attention of your
audience. You have a good start with your opt in list. You
know what your leads are interested in and that you have
a product for them. You also know that the market is fickle
and ready to turn on a dime. It is also always looking for
something more interesting and has a short attention span.
Your job is to get, and keep, the attention of your chosen
market. This will not be easy and, in fact, it will require
a lot of careful thought and some luck to strike the right
tone and create the interest that sets your email apart from
the ever-increasing SPAM that daily bombards its way through
even the most meticulous filters.
The
following are six suggestions for remaining in the eye
of the email
reader:
Suggestion No. 1 - Do not use excessive punctuation
This is so important that it is worth repeating several
times: do not use excessive punctuation in your subject line.
Excessive punctuation is a common SPAM practice used to
sneak past SPAM filters and is no longer effective. It is
also extremely annoying and completely unnecessary. All of
the contacts you will have on your personal opt-in list can
read very well. They also all know proper punctuation rules
and that a subject line is usually a good indicator of the
content of an email. In other words, bad punctuation there
translates to bad punctuation in the body of the email, and
careless or uncaring information.
So please, leave off the double exclamation marks and asterisks.
Suggestion No. 2 - Do not misspell words
A misspelled word in the subject line, like excessive punctuation,
is a good indicator of the writing ability of the person
sending the email. Unless you happen to recognize the sender,
all emails you receive that break either of these first two
suggestions go in the delete box. Like most people today,
you will want to be entertained and informed by your email.
You will not want to spend valuable time trying to filter
out and decipher email that is probably highly lacking in
content in the first place.
Some may feel that this is overly strict part, however,
many people feel this way, so it is worth understanding.
Suggestion No. 3 - Make sure your subject line is relevant
to the content of the email
A catchy phrase can create interest and get people to look
at your email - once. Maybe twice if you have a really forgiving
opt-in group, but unless the subject matches the content
this will not work more than that. This kind of irresponsible
email will end up costing you many leads on your opt in list.
On the other hand, a series of emails with of creative email
subject lines followed by relevant information can make your
email an eagerly awaited addition to the inbox. “Gremlin
crosses finish line in Daytona - see photo below” should
have a photo of the Gremlin crossing the finish line in Daytona
along with an interesting article about that particular race.
Suggestion No. 4 - Be sure your subject is relevant to the
group receiving it
It requires skill to develop an email that will actually
hold the interest of your prime prospects. This is where
defining your target audience is important. It does no good
to get large numbers of opt-ins if none of them are interested
in your product or message. Don’t send an email about car
racing to a cooking club. Every email you send to the cooking
club shouldn’t say “Cooking Club News”, but it should clearly
embrace a subject that will appeal to members of the cooking
club.
Suggestion No. 5 - Include seasonal or holiday words when
appropriate
“Here it is, The Merry Christmas Issue from Best Homes”
“Favorite Easter recipes compliments of The Chocolate Shop”
To everything there is a season so be creative.
Suggestion No. 6 - Put a realistic offer in the subject
line
Your merchandise will determine what a realistic offer is
but “FREE” looks like SPAM.
“Online automotive information at the touch of your finger”
is realistic.
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