SolveYourProblem
Article Series: Opt In Email
Can Personalizing Emails Help Your Business and Email Campaign?
Customers
will be more apt to accept your emails if you personalize
them and make the prospect feel
as if you are talking only to them. When you treat your lead
as if they are the most important person in your email campaign,
and you treat them with respect by asking first whether they
want to join your list. Then send information that is relevant
to your prospect and their needs you will receive a high
return on your investment.
When you are taking time to personalize your emails, take
extra care that your spelling and grammar are correct. If
you send an email to a prospect that is filled with spelling
errors and grammatical mistakes, and is difficult to read
this will sink your business faster than you can blink (or
click). Your prospects will delete your email on sight and
never want to hear from you again. There really is no reason
for this to happen with Word documents and spell checkers
all over the place. Take a little extra time and read the
mail you are going to send out for clarity and errors. Remember
that a first impression is very important whether that first
impression comes in person, over the phone, or through the
Internet and if you blow your first impression, you will
not get a second.
An advantage to sending out personalized email is that it
will separate you from the spammers. You are likely to have
a higher response to a personalized email campaign than to
one where you send out hundreds of emails to unknown recipients
of email addresses. Consumers usually delete email that looks
as if it has been mass-marketed.
Dynamic
Mail Communicator is automated email marketing
software that is user friendly. This software helps you create,
manage, and track the results of your email campaigns and
e-zine distributions. With this software, you can personalize
your emails with ease and start seeing the benefits from
your email marketing revenues immediately.
Arial
Software is effective and easy to use in setting
up your personalized email campaign. The software comes with
a built-in database to make managing lists easier. This software
comes with a filter for email lists that you can set-up based
on criteria you establish. You will have templates available
for use with email or newsletters. You also will appreciate
the feature of automatic handling of opt-outs and those prospects
who choose to unsubscribe from your service.
Relevant
Tools provides the necessary components to send
out personalized emails for your campaign and all the tools
you need to monitor the responses and templates to create
your emails and newsletters. Their software also provides
custom forms for your website, the ability to create a custom
database, an automated email tracking program.
EmailLabs
is a software program that allows you to segregate
and personalize your email campaign. With this program, you
can set demographic/profile filters. You can create personalized
emails and merges with merge tags. The tags pull information
directly from your database and insert within the email where
you designate. There are data fields that allow you to look
at specific data to determine the best course of action to
take when sending out your email campaign. They also provide
the ability to automatically follow-up email responses from
the customers so that there is no lag time between their
response and your answer. If that were not enough, this software
provides the ability to insert personalized email footers.
The footers contain information you choose to enhance further
your business.
AMS
(Automatic Mail Sender) is a software program that
is able to send personalized emails in bulk. This program
allows the subscribers to see only their name in the address
field (not hundreds of names). This program can be used with
other programs as well as email such as, newsletters, announcements,
etc., all personalized. This software works with HTML also
so that your email campaign will be personalized and distinctive.
To look at another aspect of personalizing your email campaign
consider how many emails that you receive from your friends
and family that have your first name in the subject line?
Normally if you receive an email that has your name in the
subject line, you are automatically alerted to the fact that
this email is a marketing message. The final note of personalization
is in the closing. How many of your friends and family close
a letter to you using your formal name, which is what the
email personalization tactics use?
It is true that personalized emails and correspondence receive
a higher response rate but be careful how you use this personalization.
You do not want to announce with neon lights that you are
sending a marketing message. You do want your prospects to
feel comfortable and confident in your abilities as a businessperson.
