| |
SolveYourProblem
Article Series: Opt In Email
How To Get by SPAM Filters With Your Opt-in E-mail Leads
Before we look at how to get around spam
filters, it is important to understand what spam in and how
to avoid it. This law defines spam, as any kind of electronic
mail messaging whose primary component is to advertise or
promote a product or service that does not have the following:
-
A
way for the recipient to opt-out.
-
Does
not have a valid subject line or header.
-
Does
not have a legitimate physical address of the person
or company sending the e-mail.
-
Does
not have a label stating the content is of an adult
nature.
When you receive a request from a prospect that has chosen
to opt-out of your marketing promotion, the law necessitates
that you to remove them from your list in no less than ten
days from receiving their request. An additional part of
this law is that if your prospect has chosen to opt-out you
may not pass on or sell their e-mail address after you have
received their request.
While you compose, your
lists to make certain that you comply with the CAN-SPAM
law, it is imperative to recognize the
possibility of spammers trying to become your customers.
They will often subscribe to as many mailing lists as possible
to gain access to your lists and then they seize your addresses
and begin to spam your customers. They do this through automated
tools and you have to be cautious as to whom you allow into
your groups. It would be to your benefit to inform your customers
about receiving mail that is not directly from you and to
report to you so that you can resolve the situation. This
is part of managing your customer base; you do not want to
lose your customers based on someone else's unethical tactics.
The most effective way to avoid spam filters is to send
e-mail promotional messages only to those who have given
you their permission when they opted-in to your list. When
you build a legitimate e-mail list for your advertising purposes
your business will increase because:
-
Your
list is highly targeted and you have removed those
who have opted-out.
-
Everyone
on your list has given you permission to e-mail them.
-
Your
orders will increase even if your list is small because
each individual wants your products or services.
-
You
will find a quick turn around from the time the e-mail
was disbursed and the time the orders come in.
-
You
will not receive any complaints therefore you will
not be in trouble with your Internet Service Provider
(ISP).
-
When
your list contains those customers who want to be there
you are able to build a rapport with them and establish
a strong working relationship.
Establishing your list in this manner will assure that you
do not have to worry about spam filters. Your leads will
be expecting your promotional e-mails. Maintenance of your
list and routinely managing it well go a long way to staying
off your prospective leads spam filters. Be diligent that
that when a prospect opts-out you do not continue to send
them e-mail advertisements. Another method of staying off
the spam filters is to concentrate your energies on those
leads that are truly interested in your products and/or services.
If
you follow these techniques, you will not have to spend
your time trying to figure out how get around spam filters
because your target list will not have the need to filter
you. Your objective when sending your e-mail advertising
should not be how to get past spam filters – you should already
be operating your Internet business ethically so that you
never have to consider this option. If you have acquired
a list and the majority of the addresses have set, their
filters to spam you should consider this a lesson learned
and never use the company that sent you those addressees.
# # # # #
|
|
