SolveYourProblem
Article Series: Opt In Email
Unsubscribe: It's Very Important To Make It Easy
Internet marketing can be very successful
using opt-in and opt-out e-mail methods. If you purchase
your list, look carefully at the source. Many lists that
contain false e-mail addresses and a few of them may be valid
e-mails. Of the valid e-mails you tap into the customers
have received so much “junk mail” that they have set the
filters on and will never see your message. Therefore, if
you are looking to succeed at Internet marketing create your
own lists and use the opt-out, opt-in, and the double opt-in
approach.
Opt-Out
– By definition e-mail sent to prospects without
their consent is considered “unsolicited bulk mailings” and
is against all Internet Service Providers (ISP) Terms of
Service. This list is used without the user’s knowledge or
permission. If there were a good side to this, it would be
at one time there was a relationship between the consumer
and seller. The worst would be that this is pure spam. These
types of lists are known to have very low success rate and
the complaints are enormous. Consumers that spend their time
actively stopping an action they never wanted in the first
place will not be interested in the product being marketed.
They will not buy simply due to the fact of the annoyance
they have suffered in trying to stop the unsolicited e-mails.
They may even like the product and it would not matter. If
you treat the consumer disrespectfully, you will not succeed
in the business of Internet marketing.
Confirmed
Opt-Out – This type of list will contact the consumer
and let them know they have been added and offer them the
opportunity to unsubscribe if they want to. There will be
a link somewhere in the body of the message or the consumer
can simply reply to the e-mail.
Unconfirmed
Opt-Out – Users of spam get around technical
issues are if an opt-in request is unverified. When this
happens, the bulk-mail will generate a message that states
“You opted-in to this list.” This method is an excuse used
by spammers so that they can gather lists and claim that
the consumer opted-in.
Opt-In
– Consumers actively sign up for your services. The
downside to opt-in is that many third parties can also add
others to the list. When this happens, you may not know if
you have a list of consumers who are truly interested in
your product and/or services.
Confirmed
Opt-In – This is also known as, “Closed-loop opt-in”
and is an effective means to having a list of consumers who
want to be there. As soon as a name has been added to your
list e-mail is generated to inform the subscriber they have
been added and allows them the option to unsubscribe immediately.
This form of verification has become standard in the Internet
marketing business.
Double
Opt-In – The consumer must add himself/herself to
the list and then confirm a second time through an e-mail
that they want to be on your list. This step is done to allow
anyone who was added without his or her permission to unsubscribe.
The added protection is that if they do nothing they will
not be added to the list. The benefit is that they will not
be bothered by e-mails they do not wish to receive. You will
not be wasting valuable time marketing to someone who is
not interested.
The steps you have taken to build your list are important.
You have worked hard to abide by your Internet Service Providers
(ISP) Terms of Use and you are not using span technology
to acquire your e-mail leads. You have made your list highly
targeted and now you are ready to send out your e-mail marketing
campaign. Before you hit the send button have you included
a place where the consumers (carefully chosen as they may
be) have a place to unsubscribe. This will give you the opportunity
to contact them later to see if they may be interested. Another
advantage is through word of mouth. If you treat the consumers
on your list with respect, you acknowledge their desire to
receive your services at this time they will let their friends
and family know that you are a respectable business owner.
You have a great service to offer and at the same time respect
the privacy of your clients. This is important because you
do not want anyone saying the products may be good but that
your do not respect your consumers. Word of mouth can either
make your company grow or break it to the ground.
