SolveYourProblem
Search Engine Optimization (SEO) Series
5 Daily SEO Tasks For Your Website
There are five simple tasks that you need
to do daily to keep your site on top. Here they are:
1. You need to start off by managing your links. This involves
making sure that none of your current links are dead, and
you should also check if there are any sites linking to you
that you don’t know about. If your site consists of a large
number of links you should make sure that they aren’t getting
out of control and get rid of anything that is no longer
relevant. Also make sure that your links are sufficiently
labelled to reflect the page that they link to.
2. Re-order your links, putting the best ones first. And
putting them into categories if you have a high number of
links. If you have a links page with 25+ links it is a good
idea to turn it into a directory of some sort. This can even
help you in getting more links to your site in exchange for
back links on the directory that you have created. Also check
the sites that you link to and make sure that any back links
that are due to you are still there as you don’t have much
reason to keep a link if you aren’t getting the backlink
that you deserve (if the back link was, indeed, negotiated
when you placed the link onto your site).
3. Process link request emails. Whenever you receive requests
for a link exchange, respond quickly. Not every mail you
receive will be a good one, and you should make sure to check
any site that wants you to link to it. If you are declining
a link request let the web master know why. Perhaps you have
an incite that they do not have. They may be able to fix
a few things and then become excellent link partners in the
future. It is common curtesy to inform the web master as
to whether or not you are willing to exchange links within
two or three days of receiving a request. Web masters will
be even more impressed if you send them a personalized message
regarding your approval or disapproval of the link exchange.
4. Check link exchange forums. This is a similar aspect
to the above except that in this case it is more difficult
to keep track of all of the people who can potentially request
links from your site. There is a lot of spam on these sorts
of things as well as many really terrible and useless sites.
If you encounter such a site or forum member, inform them
of your problem with what they are doing and report them
to a moderator/administrator if they do not correct their
behavior in a suitable manor. It is important that these
kinds of forums be kept clean or a search engine may consider
it a link farm more than an exchange service.
5. Finally, you should check each feature of your website,
to make sure it’s still working properly. The dynamic content
that you will probably include at some point must be delivered
properly. Any messages that are generated on the fly must
not be generated at misopportune times. The difference between
a quality dynamic site and a subpar dynamic site is that
in a quality dynamic site all content is delivered at the
right time and everything seems static and planned out.
Take your time with your website and make sure that you
do everything you can for it each day. Keep adding anything
new that you find, because updating regularly will keep search
engines coming back to spider more often. Updates are crucial
and if you can follow the patterns here of insuring quality
and precision, you will probably be able to come up with
other ways that you can insure your visitors satisfaction
and your increased traffic, link count, and search engine
listings.
Never agree to link to someone’s site without asking for
a link in exchange, unless they offer to pay you – even then,
you should think twice. All your incoming and outgoing links
need to be related to your site’s content for you to be ranked
high in the search engines.
Basic
Link Checks
Some sites use robots.txt to stop search engines from indexing
their links pages, in the mistaken belief that outbound links
will count against them. To check, just retype their URL
with robots.txt on the end (for example, http://www.website.com/robots.txt).
If you see a page that says ‘Disallow’ and has the URL of
their links page, then they’re not letting spiders index
that page. Don’t exchange links with that site.
You should also check to see if the website is being ‘cloaked’,
and report it to the search engines if it is. You don’t want
to get involved with these people – better to have them banned
and out of the way.
Does
the site offering you a link have PageRank? Even if
they do, you should look at how it drops between the front
page and the links page. Be aware that new pages take a while
to get ranked, so PR0 doesn’t necessarily mean a site that
will never have any PageRank.
Take a look at how many links are on the page already. There
shouldn’t be more than 20 links – if the site breaks this
rule, don’t even consider it. Plenty of webmasters collect
links, thinking they’re helping their rankings, but it just
has the effect of making them look like link farms. Many
of them don’t even involve linking to the big spam industries,
like casinos and adult content. There’s no point in having
a link from a site that takes links from just anyone.
