SolveYourProblem
Search Engine Optimization (SEO) Series
Here Are Basic SEO Rules for Every Website
Search engine optimization isn’t rocket
science, but it can feel complicated at times. There’s no
need to worry about the jargon when you’re just starting
out, though, and part of the point of SEO is to make everything
simpler and cleaner, the way search engines like it.
Everything a search engine does has a pattern and a reason.
Even if the algorithms are too complex for you to understand,
there are patterns that can be found if you look hard enough.
All you have to do in order to find the patterns is be willing
to look for them which basically just consists of keeping
your eyes and your mind open.
Being good at SEO requires some effort, but is – for the
most part – very basic. To have a successful campaign, just
follow these simple rules – they apply to all websites.
Search engines always try to give users whatever they can
find that is relevant to their search. You have to realize
that most search engines don’t work by moving the good stuff
towards the top: instead, they try to push the bad stuff
towards the bottom, and hope that what’s good will ‘float
up’. Content is King and it can get you good search
engine rankings easily if it’s written properly and sprinkled
with
the appropriate keywords. This not only brings visitors to
your site but also feeds search engine spiders and crawlers.
I can’t stress enough that good content is the key to good
SEO.
A
fast way to develop good content is to generate a series
of articles or an ebook regarding your topic. These items
are very powerful in the world of SEO because they provide
your visitors with something to read and they allow you to
conquer some key words that you normally wouldn’t be able
to touch. If you are managing a website for pets, an article
about dog food is more likely to generate a high position
in the search results for “dog food” than your home page.
Therefore, if you write articles pertaining to your subject
but slightly more in depth than you can put on your home
page, you will benefit drastically.
To
try to get to number one in an index, you must first
find out where your site is now. That means checking each
search engine to see your position, and coming up with a
strategy for each one – who knows, maybe you’re already number
one on one of the smaller search engines! You can’t just
assume, however, that because your site is listed in one
search engine that it will be listed in all of them. That’s
not how search engines work.
Look at the sites that currently rank high on the search
engines and you will see that have simple designs with graphics
that use minimal bandwidth, and they’re easy to navigate.
Simple, clean designs are what both search engine
crawlers and search engine users like, as it lets them get the content
they want without any fuss. This is what you should be aiming
for.
Some sites are considered good enough to be ranked highly
in search engines, even though their designs make them difficult
to look at. This goes to show that the looks of a site have
nothing to do with where a search engines places it in the
rankings – all search engines care about is text. If the
content of a site is relevant to what people are searching
for then that’s all that matters to a search engine.
Let’s
take a look at meta tags, keywords, descriptions, and
titles. They’re all important elements, even if they’re
not what will make or break your site – they’re just one
part of your strategy. These elements need to be compelling
and sprinkled with your keywords, as this will entice users
to click through from the search results page to your website.
It’s best to start off slowly, gradually adding things in
as you learn.
If you have any questions and you don’t know where to go,
then check out some of the forums on the subject – just do
a search for ‘seo forum’. These people are usually more than
willing to post answers to your questions, or direct you
to someone who can answer your question if they can’t. Remember
to be patient with yourself: learning something new takes
time and effort, and SEO is no different.
