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SolveYourProblem
Search Engine Optimization (SEO) Series
SEO Software: Tools of the Trade
Before you start optimizing your site for
search engines, there are some tools that you should
arm yourself with. These tools can become your best friends when
it comes to SEO, especially when you’re just starting out.
The first and most important step in any search engine position
campaign is recognizing which keywords you should optimize
your site for, and there are several pieces of software that
are useful for this, including Wordtracker, Optilink, Zeus,
and Agent Web Ranking.
WordTracker's keyword research service is the only one on
the Internet that provides a comprehensive database of the
most popular keywords in a particular industry. It can help
you recognize associated keywords that you may have never
thought of. One of the differences between WordTracker
and other tools is that it can spot subtle differences, for example
singular and plural keywords, or often-misspelled ones, and
tell you which versions are more popular.
Optilink
has become very popular in a short period of time because of the power it gives you over search engines. Every
site that links to you boosts your ranking, especially if
its content is relevant to yours. Optilink helps you to come
up with strategies to improve your link structure and get
a better ranking. Here are some of the things it does:
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Analyzes the link structures of your top-ranking competitors.
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Tells
you why your competitors rank well, so you can try to
copy what they’re doing.
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Tells you what kind of rankings you can expect if you
adopt similar linking strategies.
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Helps to monitor sites you’ve exchanged links with, to
ensure that they’re still linking to you.
Zeus
has an excellent way of increasing the link popularity
of your site -- by exchanging with other sites that are related
to yours, giving you a head start on your SEO. Zeus does
the work for you, identifying sites that it thinks you should
try to exchange links with. If you look for the sites yourself
you’ll often find it’s not worth the time, but an SEO tool
like Zeus lets you do it instantly. Once you’ve got links,
you can manage and maintain them automatically.
Agent
Web Ranking helps you to check your sites rankings – this is good to see how your SEO efforts are working. Many
people just optimize and submit, thinking the work is done,
but they’re wrong. You need to continuously check your site's
rankings, and Agent Web Ranking is a reliable and quick tool
for doing this.
The only real problem you might have with any of this software
is that search engines can change the way they display their
results, breaking the tools until their authors update them.
This means that most position reporting software gets outdated
very quickly. It’s not that much of an issue, though, as
most software is provided on a subscription basis with updates
included, rather than bought only once.
If you really want to stay ahead in the SEO industry, you
should try as many different tools as you can. By paying
attention to what tools others are using and learning how
they work, you will have the edge in the SEO market. So get
out there, and download these SEO tools of the trade!
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