SolveYourProblem
Search Engine Optimization (SEO) Series
Become a Search Engine (SEO) Ninja
Every website listed in the search engines
has a position, or ‘ranking’, and each one of these rankings
can change very quickly, in some cases as often as weekly
or even daily. One day your website’s in a good position,
then the next you’re wondering what happened to it. Staying
on top of this situation is a must for any SEO professional – you need to become a search engine ninja. If that’s what
you want to do, then you need to keep these things in mind
at all times:
1. Good SEO requires frequent updates and ranking checks.
You might have a good spot today, but all it takes is for
a few new sites to open, and before you know it you’re back
down at the bottom. If you pay attention to your rankings,
then you have a shot at fixing things that go wrong before
your rankings fall too far.
2. You should check all your links weekly to make sure they
work.
Maintain high-quality, relevant reciprocal links and check
them weekly to make sure they’re working. Remove any dead
links, as search engine crawlers may mark you down if they
find them on your site.
3. Tweak and assess your website on a daily basis.
You need to continually assess and tweak your listing to
keep your site in its proper place – that is, at the top.
This ensures that your site is in the best position possible,
and helps you keep your competitive edge.
4. Maintain the content on your website.
Update your content weekly at the very least, to make sure
that search engine crawlers come back frequently. Even the
smallest changes will be picked up on by the search engines
and will help to maintain your ranking. If you can’t write,
find someone who can: you need content.
5. Keep up-to-date with the latest developments in SEO.
If you can’t decide what you should be doing or you don’t
want to keep up with SEO on your own, you could consider
hiring a specialist. Consulting with an SEO specialist will
still allow you to make your own changes to your website
and learn which things work best, but you’ll have someone
to answer your questions if you need them.
You
should review your SEO techniques at least every few
months, to see how the algorithms have changed and to devise
new plans and strategies for increasing your rankings based
on those changes. Any SEO ninja will tell you that there
are only really two major search engines that you need to
worry about: Google and Yahoo. You can do well even if you
only have the time or energy to focus on these two engines.
Being an SEO ninja is hard work, but it can be very rewarding
if you’ve got the dedication for it.
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