SolveYourProblem
Search Engine Optimization (SEO) Series
How To Avoid SEO Scams!
Uneducated customers usually expect unrealistic
results when it comes to SEO. This is mostly caused by some
so-called optimizers who promise things that just aren’t
possible. When it comes to SEO, you should always
do your research before you hand over any money. This applies to
every aspect of your business as do most SEO related techniques.
It is always important to keep in mind that your SEO work
is no more or less than another business expense. You should
never fork over money until you have done your research and
ensured that you will be provided with a quality product.
Basically, there
are only a few choices when it comes to getting search
engine traffic. You can use pay per click
ads, or submit your site to the search engines and hope you
get a good ranking. Instead of hiring some overpriced company
who know nothing about optimizing your site, you should keep
control of your site and save money by doing the SEO yourself.
Another great resource is to find a site that you would like
to post your ads and pay them for a static link.
These
links are very powerful because they will increase your
google page rank since they are permanent. They are
dually useful because you know where the traffic is coming
from and you know that you are getting traffic from a site
that is related to your own.
Legitimate
companies won’t try to hide anything – if a company’s
WHOIS information looks suspicious, then buyer beware. Any
legit SEO specialist or company will give you more for nothing
than they make you pay for, to show that they’re serious
and they can deliver on their promises.
Basically, there’s
no shortage of websites that promise to get your site
to that number one position in the rankings. The biggest problem is that all of these scam ‘search engine
marketing companies’ use recycled information (the same information
anyone can get from the web). Worse, many of them use outdated
information, or information that’s just plain wrong. There
are too many inexperienced people out there trying to make
a buck, without having any knowledge.
The
truth is that no one can guarantee the number one position – they can try to get your site there, but it’s rare for
anyone to even be able to guarantee you the top 10 nowadays.
In many cases you have just as much chance of getting yourself
into a top 10 position as any of these companies do. Any
person or company that guarantees you a number position is
just out to take your money: beware of these people! They’re
out there and you might not even realize what you’re dealing
with at first, as they do a good job of pretending to be
knowledgeable about SEO.
Not only do you have to be careful of the unscrupulous companies
doing SEO, but you also you need to be careful of
some of the companies trying to sell you SEO tools. Apart from being
a waste of your money, some tools can actually damage to
your site's rankings. There’s plenty of software that is
honestly helpful but there are still problem cases, especially
with search engine submission software. Many search engines
and directories won’t accept a site that is submitted through
one of these programs.
Unfortunately, the Web has more than its fair share of fast-talking
con-artists ready to separate naive people from their hard-earned
money.
If
you do outsource search engine marketing, make sure you
find a real, specialized search engine marketing firm to
do the work for you. You need to be certain that you’re using
a trustworthy firm with a first-rate track record -- check
them out and see who they’re working with currently. Knowing
something about the subject helps you to ask questions and
make the right decision.
Do-it-yourself marketing is still the best way, if you can
put in the time and effort to complete it. It can be time
consuming in the beginning, and if you don’t have the two
or so hours a week it takes then you should consider hiring
someone to do it for you. Search engines are a great way
of finding out more about SEO – learn as much as you can
before you get started and you’ll do much better than the
people who didn’t bother.
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