SolveYourProblem
Search Engine Optimization (SEO) Series
Raise Your Search Engine Ranking: Top 10 Tips
Search
engine rankings are an important factor to consider when
you have a website that needs more traffic. If
your website doesn’t have a good position in the rankings
then no-one will find it, so you need to make
sure that your website is ranked highly enough to be seen.
The other important quality to getting high traffic to
your site is having a nice arsenal of links. The
more links that you have to your site the more traffic
you will get, but also, the more links to your site the
more search engines like your site. Keeping a
nice supply of links pointing at your site requires similar
precautions and practices as getting high search engine
listings.
Although
no SEO company can guarantee a high ranking for your site, here
are some tips for raising your search engine ranking. Using
these tips will not get you to the top unless your site
is the best out there, but they will at least put you into
the positioning that you truly deserve. After all, the
internet is basically a free market. You will naturally
flow into the place that you deserve and many search engines
try to insure that you do not rise above or fall below
this position. This is why they are so strict, and this
is why you must keep yourself on good terms with them.
1. Content
is an important factor in high search engine rankings.
Make sure that you have plenty of content throughout your
site with your target keywords in the articles. It’s also
worth doing a search for websites similar to yours and
taking a look at their articles for ideas. The more content
you have the better. It is generally a good idea to have
between three hundred and five hundred words per page,
but more important than a quantity of content is the quality
of the content that you are providing. You cannot just
put out three hundred words of jargon and expect your visitors
to find it interesting and stick around for the long haul.
2. Your
website’s URL can help you rank higher with the search
engines if it contains your keywords. However, don’t think
that naming your site after your keywords will always help
your rankings – you need to do more than just that.
3. Search
terms should be written out in text, instead of graphics.
If you do use pictures, be sure to give them alt tags.
The alt tags in your pictures are almost as important as
text. It’s also a good idea to put some of your key words
in links to other pages. In the eyes of a search engine
it is almost as good to have a link to a page full of the
content that the visitor is looking for as it is to have
the content that the visitor is looking for on your page.
If a visitor is looking for something that you are linking
to and he or she finds your page, they may look around
your site on the way through.
4. The
title of your page is very important, and making sure that
you choose it wisely will make a big difference. Terms
such ‘free article on safe children's toys’, or ‘contact
the children's toy expert today’ are good to use as titles,
for example – they would get you a high ranking. The title
area is the most important place to include your keyword
phrases, so make sure that you put them all in.
5. The
navigation menu that appears on each page of your website
should include your page’s title.
6. Don’t
just use the most popular keyword phrases – the market
is so competitive that you should be sure to include some
niche keywords too.
7. Make
sure that you don’t have a lot of irrelevant links on your
site. The more closely related to your site your links
are, the better your chances of being ranked in a higher
position.
8. You
need to periodically update the content of your website,
even if it’s only a slight change, as websites like sites
that are kept updated.
9. You
need to consider the fact most search engines don’t like
automatic submissions or multiple submissions – submit
once, manually.
10. Always
be on the look out for SEO news – staying up to date and
using the latest techniques will help you stay one step
ahead of your competition.
