SolveYourProblem
Search Engine Optimization (SEO) Series
What If My Search Engine Keywords
are Too Common?
What
can you do if your keywords are too common?
Is
there anything that can help?
Well, for a start, including
misspellings in your meta tag keywords could help you to get visitors
who don’t know how
to spell or those who type too fast – this traffic is just
as good as any other, after all. How many people do you know
that use a dictionary when they don’t know how to spell a
word? I certainly can’t think of many. Including misspellings
will help you to some extent, but it probably will not provide
you with a drastic improvement in traffic especially considering
that many search engines now have built in spell checkers
so that if a user spells a word incorrectly it asks “Did
you mean <correct spelling>?” You can use tools like
WordTracker to find out which misspellings are the most popular,
and target those.
Try
to think on the same level as your users, not always
like a webmaster. Thinking like the average person will make
you more successful – you should constantly remind yourself
to think like the average person when you’re trying to pick
what words people will use to find you. If you can get into
the mind set of a lay person and think “What would I type
into the search box if I was looking for the content on this
web page?” You probably come up with the key words that are
most important. Think of each group within your audience
and try to come up with realistic search queries. Entering
each word from these queries into your meta tags should help
you substantially in terms of increased search engine traffic.
One of the things that will set you apart from the rest
of the world is learning the special language of
your trade. When you learn about your chosen trade, you start using acronyms
and other words that would be foreign to most people, but
mean something to the people who would be searching for you.
Words that people outside your industry would search for
aren’t the same as ones that people inside it would search
for – targeting jargon words can help you to get highly-targeted
traffic with little competition.
Another thing that will set you apart is using
words that someone unfamiliar with your trade would use
in an attempt
to find content regarding your trade. You can’t target your
site only to those who already know a good deal about what
you have to offer. Your content probably won’t be fresh to
people who are experienced in your field so you are much
more dependent on your products at that point. If, however,
you are able to target people who know little or nothing
about your particular trade, you will be able to generate
a good deal of traffic and probably move a sizable amount
of inventory.
One last, but very important, method of providing good key
word is to discuss the subject of your site with
others and observe their reactions to your language. If they seem to
suddenly understand what you are saying, that phrase may
be a good one for your key words. Talk to your friends, your
family, and other web masters about your subject and see
what language is generally associated with your subject.
This language is generally the correct language to use when
generating your key words.
The most important thing to keep in mind when attempting
to come up with unique key words is that there are
huge groups of people out there who are interested in your
goods but
have not been targeted by other sites. These markets (known
as niche markets) are basically ripe for the picking. If
you can come up with a group that would be interested in
your product but has not been targeted thoroughly by your
competition, you will be able to drastically increase your
traffic and/or sales. The ability to identify and target
niche markets is an art and it can be developed by any truly
dedicated marketer, but you have to be observant and patient
in order to come up with valuable niche markets. After all,
you are attempting to do what nobody has done before!
As
an SEO, you will constantly be fighting with your key
words. You will be trying to come up with more interesting
or unique key words, and you will be trying to implement
them more smoothly into your web page. The fact of the matter
is that this takes time and practice. You have to get thoroughly
engrossed in the community surrounding your market. Check
out some forums relating to your market, look at the common
forms of media coverage such as magazines and books. There
are possible key words everywhere just waiting to be exploited
for the sake of increases in your traffic and sales.
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