SolveYourProblem
Search Engine Optimization (SEO) Series
How To Use RSS to Increase Your PageRank
There
are millions of dollars and multiple hours spent every
day trying to increase website traffic, by both ethical
and unethical means. There is so much demand for traffic
solutions that people will go to any lengths to get ranked
higher in the search engines. But did you know
that you could increase your traffic by about 20% right
now, with virtually no effort?
Most
times when you hear something like this I suggest that
you turn tail and run as it will normally lead to your
site’s ranking demise. This particular method of boosting
traffic, however, is not a scam; it’s not an unethical
ploy; it is a genuine method of increasing traffic via
a future internet standard. The reason that you
can increase your traffic so vastly is because you are
getting in on the ground floor of a new technology which
will revolutionize the internet and the way that traffic
is distributed.
To
understand what we’re about to tell you, you need
to understand what an RSS feed is. Put simply,
it’s a standard format for sharing your content instantly
with users and other websites. People can quickly get access
to ‘teasers’ for your latest newsletters, articles, blogs,
content and more, and click through to see the full version.
This method of distributing your information is very helpful
because it basically generates dynamic newsletters without
spamming and without causing your visitor any grief at
all. In fact, many users find RSS to be their preferred
way to hear about updates as RSS is so fast, user-friendly,
and (most importantly) dynamic.
RSS
feeds are often used by news sites or blogs, as the content
changes often enough to make it worth while. By using highly
targeted RSS feeds, you can improve your site's web content
without having to write it on your own – if someone
offers you an RSS feed of their site, you can add it to
your site easily. This provides you with a good
content base which will keep visitors coming back. The
more information that people associate your site with the
more important they consider your site. The more important
they consider your site, the more important search engines
will consider your site. Providing RSS yourself will get
lots of people to link to you and so potentially improve
your search engine rankings. Why?
1.
RSS feeds can provide good, relevant content for your
website – there are plenty of RSS publishers
with themed content for you to choose from. These highly-targeted
feeds will often contain your keywords, and so increase
the keyword relevancy of your website. This helps even
more than you may think as the key words will be within
link or “anchor” tags. Search engines value anchor tags
almost as much (if not more than) header tags (h1-h6).
2.
RSS feeds can provide new, fresh content. When
new content is added to them, the old content drops off,
making sure that your website’s content doesn’t go stale.
Most of your visitors will not visit your site if they
find that there is nothing new between the first and
second time that they visit it. If you want to keep your
visitors where they belong, you have to have a good selection
of content that is updated on a regular basis.
3.
RSS feeds can get search engines to crawl your site more
frequently – daily in some cases. This helps
your site to rank higher in the search engines, and gives
you an advantage over your competition. Your RSS feed
can do your SEO work for you.
RSS
feeds can be great for getting your newsletter, articles,
or blog onto other people's sites, and that’s very powerful,
as long as you make sure that your RSS feed is adding more
to your business than it takes. In some situations, you
might find that including RSS on your page makes visitors
click away from your site, as they find that site’s content
more interesting than you – and people who click on RSS
links might be less likely to click on ads. Use caution
with RSS feeds, or you could be in for a shock.
